After months of job searching, I'm considering starting my own company.

After months of job searching, I'm considering starting my own company. I have 20 plus years of marketing and integrated communications experience. While I'm still at the gathering information stage does anyone have any advice? Instead of waiting around for something to happen, I want to take control back of my life!

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5 Comments

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  1. Alexis Gladstone

    Good for you. Here is what I know worked for me:

    Reach out to your network. Most likely your initial work will come from them.

    Become active on LinkedIn or other social media sites where your target client is. Post, like, and comment on others posts.

    Network, network, network though make sure you do it at the right places. Don't hang out with other marketers, go where your target client hangs.

    You might want to start by trying to pick up short-term projects while you're also job hunting (if that is what you want to do).

    Hire experts - lawyers and accountants to make sure things are set up and run things legally.

    Good luck and reach out if you want to chat.

  2. Kristie White

    I’ve had my own business for 20 years. Here’s some of what I’ve learned:

    • Networking is good and id also check out Upwork. There’s a lot of small projects and copywriting on there. Upwork takes 20% and you have to hustle, be first to respond, but it’s the fastest way to find remote contract work. Though if you don’t have references, tgat cover letter has to have a good hook.
    • go cheap. Lots of advice about starting a business says hire an attorney, accountant, business coach, buy software. You can burn thru cash really fast. First figure out who your customers are and how to reach them and build relationships with them. If you are smart, there is a lot of pieces you can put in place on your own with some elbow grease.
    • without knowing you at all, I would anticipate you can create your own marketing and start to generate leads. You know the drill…personas, messages, channels, etc. where you may struggle is with pricing, cash flow, operations, accounting. It’s not rocket science and there is value to you learning yourself before you turn it over to a hire.

    is you would like to ask more questions or chat, ping me here.

  3. Kathryn Montbriand

    One thing you can do (regardless of the path you choose) is to start building your credibility and audience today. You have 20 years of experience to share with the world so think about what you might want to position yourself as an expert in and start doing it.

    Choose the channel that you already like to use - whether that be facebook, instagram, tiktok, pinterest, linkedin and start playing around. Test out different ways of sharing content (video, graphics, text) and get your name out there. Along the way think about how you will capture email addresses or contact info - in the future you will want to be able to sell to people. That might take the form of a newsletter or other value you provide to people.

    Even if you do take a full time role, this is a great practice for someday when you are ready to make the leap.

  4. Anonymous

    I am considering the same thing. One way I am hoping to do it is by taking on a small contract position and submitting proposals on Upwork and some of the other sites as one poster mentioned.

  5. Anonymous

    Thank you and I appreciate your advice!

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