Start by tracking what is working. What are you doing that is producing results? Keep doing that.
But you need to do something else as well. You need to make a list of everyone you ever worked with in those 25 years. ALL of them. Don't leave any of them out. Then reach out, not to ask for a job, but to find out how they are doing and if you can help them with something. Some will help you back.
The most successful method for mature professionals to find jobs is by being referred to a hiring manager by someone who has worked with you in the past, and who now works at that company. More than 60% of the time it will lead to an interview, and 20-25% of the time it will lead to a job offer. Employers prefer to hire people who are referred by current employees. These people once hired tend to be better cultural and professional "fits" and they also tend to remain employed with that company much longer.
Meanwhile, do not exclude anyone you knew in the past. The person most likely to refer you is a professional contact, not someone who worked closely with you. That's because the person who worked closely with you knows the negatives as well. For example, they might recall you always cooked fish in the break room microwave on Fridays. They might remember that you always used your speaker phone in the office, even if it was disruptive to others. But, someone you only dealt with from a distance, because they were in another department, will remember you as polite, professional and effective. So reach out to all of them.
And, make a point of following up every 85-95 days, because they will have forgotten your situation.
When they ask what you are looking for, be concise and to the point. If it takes more than 30 seconds to tell them - you're going too long. If it takes 5 minutes, they've already tuned you out, and are looking for a way to avoid ever talking to you again. So focus your job search on a specific one or two roles.
This should wake up your prospects.
Keep it up!
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