Let me preface this entire comment by saying that I would be remiss if I did not point out that salary negotiations always have the potential to backfire - especially for women.
I am IN NO WAY trying to discourage you, I just want you to go into this with your eyes open. I would recommend you update your resume and potentially start exploring options asap.
And these are my personal opinions and suggestions - you could ask 5 other people and get 5 different answers.
So you've been talking about a new role - has compensation come up at all in any of the discussions? If not, why not?
YOU WROTE:
"The one sore spot is with compensation - salaries are low throughout the company. "
Let's start with your current position. What is the salary band for that role and where are you within that salary band? You've been with the company for 20 years but you didn't say how long you've been in your current position.
Based on your description of your performance - Employee of the Year, CONGRATULATIONS! - I should think you'd be close to or at the top of your salary band. If you're not, why aren't you? You didn't mention the potential timeline for this transition to a new role but if you find out you're not where you should be within the salary band for your current position, you might want to consider negotiating a raise now - it would narrow the gap when you get your promotion.
YOU SAID:
"In looking at similar roles on job sites, it seems that a position such as this commands a salary that is significantly - SIGNIFICANTLY - higher than what I earn. As in, $30k more than what I earn on the low end."
So start gathering your data. When they come to you with this new role - if they have not brought up compensation (which they SHOULD), one of your first questions should be "what does the compensation package (base, yearly performance bonus, stock, etc.) for this role look like?" DO NOT be afraid of silence when you're talking about money. And most definitely don't apologize or say "I'm just wondering". And if they come back with some BS like "we haven't really thought about that yet" (that's BS, they have) - say "ok, well you work that up and we can continue this discussion when you know what the comp package looks like".
And why are you only talking about the low end of the salary band? An Employee of the Year should not be looking at the bottom of the salary band.
Because you will have done your research, you should have an idea if they're being fair when they lay out the compensation package. If they low ball you on the comp, be prepared, hit them with the facts - this is what comparable positions are paying on a base, this is the bonus structure, stock, etc.
YOU WROTE:
"I don’t feel I should have to leave to get paid a fair market value for the role"
You SHOULDN'T have to leave to get fair market value but many times you do.
YOU WROTE:
"not that I expect a $30k/year raise, necessarily" Why not? If that's what the position would pay someone else, why shouldn't YOU be paid that? And again, don't just be looking at bottom of the salary band - don't sell yourself short.
YOU WROTE:
"How do I avoid getting stuck with a percentage based increase over my current salary instead of the salary that matches the role?"
I suggest you think about how they would treat an external candidate they were interviewing for the new role - they wouldn't be offering them a percentage over what they are currently making. Mostly because it's illegal in many places to ask that, so they wouldn't know.
I think letting them know as soon as possible in the process that compensation is important to you is the best way for you to start advocating for yourself. Many times if they realize they can't steamroll you on comp, they realize they better be fair - or maybe they'll try being generous!
There also may be a company policy (be careful that it's not some BS made up policy just for you) about raises can only be so much percentage. If that's truly the case, you ask them what their plan is to get you to$XXXXXX compensation - can they give you the maximum percentage now and the maximum percentage again in 3 or 6 months and again in 3 or 6 months to get you to where you should be. What about a sign on or retention bonus? I've had candidates get raises AND a $50k retention bonus. The only issue with that is you want to get your base as high as possible as fast as possible because your future raises will be based on your base.
If this is the kind of arrangement you wind up with, have every single detail laid out clearly IN WRITING.
Compensation is not everything - money is never going to make a sh*t job into a better job but it is important. It's not ok to underpay someone just because you can. You have to decide how important being paid fairly is to you.
This should not be about what you're currently making. It should be about the new position and what the compensation range looks like for that.
I realize salary negotiations are walking a fine line - you don't want to low ball nor high ball yourself. But you deserve to be paid fairly. And some times walking away is the only way to make that happen. Once you open this can of worms, you have to be prepared for that possibility.
Please let me know if you have any questions and keep us posted on what happens.
GOOD LUCK!
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