I'm a resume writer, so I can give you a few tips.
*First, don't beat yourself up. Writing your own resume IS hard because you can't be objective with it. Even I, as a professional resume writer, have trouble with my own. It's not just you.
*If your search is not secret, you can ask coworkers what they think your greatest hits are at work--the stuff they remember that you did. Other people are GREAT at identifying those things for us.
*For your achievements, think of how you left the company better off than they started: made money, saved money, made a process more efficient, created something new, grew something existing, etc. What would NOT have gotten done if you weren't there? What are you known for at work? What are you the go-to person for?Check your old evaluations and emails for when other people praised you for something you did
*As for title, put your official title on your resume because that needs to match up when they do an employment check. However, if the title doesn't match (say you were an administrative assistant doing the work of a project manager), put a line underneath to explain that: Acting as project manager for construction company serving 200 clients annually in region...or whatever works in your case. That way, you get in the keyword of your desired title and give them the context that they need as an outsider to your company.
*If you don't want to appear over- or underqualified, lead with the title that applies to what you want. So if you want your next role to be VP or up, write Vice President/Analyst. If you want to appear less corporate, go with Analyst/Vice President.
*Be strategic. Only put in your resume what is relevant to the NEXT job you're seeking. You are marketing yourself as the solution to your next employer's problems. So if they mention customer service in the job posting, you should definitely be focusing on including achievements that have to do with customer service. If you have skills in other areas that are not mentioned in the job posting, then you most likely need to cut those.
*Good news: You only need 3-6 bullet points per job and only for the last 10-15 years of your career (unless there's something earlier in your career that is more relevant to your target position, you took personal leave, etc.). Remember, these are achievements, not duties--it should not read like a job posting and should be representative of what YOU, as an individual or individual within a team, contributed. The PAR method Molly mentioned below is a really good start to think of these.
Hope this helps!
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