Name - Yes, My Name is Awesome - check out this book on Amazon - it'll help you come up with something great without having to crowdsource a name (crowd-sourced names usually aren't fantastic)
Legal items - I was fully self-employed for about 15 years, and haven't heard any favorable stories in that community of LegalZoom or similar services. You can pretty easily set up an LLC through your state's Secretary of State website for a nominal fee once you have a business name.
Money & taxes - Have separate bank accounts & credit cards for your business operations, and when the time comes to pay yourself, do so from your business bank account to your personal bank account. Don't mix spending. Seek out an accountant who specializes in helping self-employed individuals do their taxes. He or she can advise you on the best steps to take in further tax/legal setups. (For example, it made sense for me to file my LLC as an S-Corp and to run payroll through a service provider, but may not for everyone.) Paying yourself can honestly be as easy as having separate accounts at the same bank, and doing a transfer from business to personal when you need to.
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