Ideally, you have done your homework and understand want is potential compensation and perks for the city where you live, the industry, the company, your level, and most importantly what is valued by you. Also know when you are negotiating if it is a must have or a nice to have. The company can decline everything you ask for. You should have everything that is agreed to in your offer letter or employment contract.
+ base salary
+ annual bonus based on performance or profit sharing
+ equity, depending on the company you may need to be a director or higher to receive equity
+ hiring bonus
+ free or reduced cost parking
+ transportation voucher for public transportation ( I once worked for a company that gave employees free monthly bus passes to encourage the use of public transportation)
+ free or reduced cost child care
+ 4 or 5 weeks vacation
+ professional organizations' annual dues, conference registrations
+ payment for tuition reimbursement or payment of weekend or evening degree programs
+ home office equipment i.e., computer printer, shredder, extra monitor, desk chair if you work from home
+ cell phone bill payment
+ flexible work hours
+ summer hours ( June-July work extra hours to have Fri afternoons off)
Good luck.
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