Am I doing this wrong?

Am I doing this wrong?

I am reaching out to "leaders" on linkedin within the fields I want to work in. I keep it short and let them know what I do and would be grateful for 20 minutes of their time to get their insights on how I might begin to use my experience to transition into those sectors.

I am an accomplished woman in my own right and have always helped others who have reached out to me along these lines. I see they read my message and then they promptly ignore me.

Am I missing something?

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14 Comments

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  1. Anonymous

    Keep in mind many directors are extremely busy and they might be selective in who they allow in their circle and network with.
    Often times they may have a preference to network with individuals from within their actual company. If you want to network with specific folks in leadership, you may be better off joining certain clubs or organizations associated with your industry of interest. They may be more inclined to mentor and link folks within those circles. If you are trying to find out more about a profession of interest, you would be better off trying to link up with those already in the position i.e. non-managers that hold the position of interest you want. They would look at you more of as a peer trying to learn more about what they and they may even help give you tips on how to set up your package and keep you in the know when a potential position will be available.

  2. Joan Williams, Senior Talent Acquisition Specialist

    I don't think so. I'm not sure how high up the food chain you're going, but folks are busy.

    One issue might be that it doesn't sound like you have a focused purpose - it doesn't sound like you're asking about a specific position. It doesn't even sound like you're asking about their company - just those sectors. You might generate more interest with a more targeted request. Ask specifically about their company. A certain position you're interested in.

    I'd say keep trying.

  3. Anonymous

    There are a lot of messages on LinkedIn that purport to be interested in insights but sound like sales pitches. I rarely respond to anyone I can't quickly vet anymore.

  4. Anonymous

    And all the bitcoin sales reps!!

  5. Cyndy Trivella

    I have been working with job seekers and candidates for years, and I can say that what you're putting out there for these leaders on LinkedIn is a big ask. There is no quick tip or easy answer for one very good reason. Transitioning from one sector (industry) to another is a big leap because many hiring companies don't realize (or don't want to take the time to realize) the value of someone having the same skill sets moving from one industry to another.

    When you approach these people on LinkedIn, you are asking them to solve this age-old problem. Further, they likely don't know anyone who has made the transition because it's so very difficult to do. It would take time on their part to research and talk to people they know, and as we all know, employees today are asked to do more with less.

    Rather than asking them to boil the ocean, narrow down your focus and be more selective as to whom you contact. Look for people who were fortunate enough to make a leap from one industry to another. These are the people who will have the insight to help you.

    What I suggest is to create a target or preferred list of companies and then go to LinkedIn to do your research on finding people who fit the criteria to help you. These are the people who have "been there, done that," so they are better suited to answer questions and offer advice.

    Reaching out to people is a great idea; you just need to fine-tune it a bit.

    I wish you all the best.

  6. Mhairi Dunn

    I get so many of these emails, I suspect your target audience do too, you need to stand out a bit more. Target who you’d really like to chat to and make it personal. Might work a bit better?

  7. Poetry Muse Tara Phillips

    Honorable strategy but the only way to stand iut is in the Subject Line. Encourage the click to open.

  8. Anonymous

    It is always more effective if you make some type of connection to the person you are reaching out to.
    Maybe you know one of their former colleagues or you worked with their firm previously and had a good experience. Or maybe you saw them speak at a conference and didn’t get a chance to ask your question. I will always talk to someone coming up in my industry, but I will definitely respond quicker if they can make that connection!

  9. Poetry Muse Tara Phillips

    We are all accomplished. We all have characters-mannerisms that seem worthy and hirable.

    The fact is recruiters have a stealthy way of doing their job. And many social media applications, messages etc. go to someone's Inbox sometimes never opened, or opened and delivered to the Hiring Manager who may not 'get to it' for months.

    Recently a business journal wrote RECRUITERS GHOST, INSUFFICIENT DATA OR HIRING TEAM.

    85% of the time those no replies feel like utter rejection and depression but its unlikely a source of you and how you've handled matters.

    I used to despise using Craigslist for that same reason. Is my CV being read?

    Has the job been filled? Can I reapply? These ideas would actually be helpful if the Craigslist website ever added any data or features. An employer could click one button and discover the need not to respond to every inquiry.

  10. Bernadette M Martinez

    Honestly, if I got a message like that, I'd shy away from it because it feels like a HUGE time and energy commitment from someone I don't know who is expecting a LOT from me.
    That instantly makes me antsy on how, when, and if I can deliver on their expectations.

    It also resonates like a sales pitch and at a glance makes me feel like you're going to try and sell me your services.

    Instead of using that pitch, just start the conversation through the messaging. If you have a question, lead with that (but just the one--don't send a novel!). Something that asks them about a specific thing in their profile or something they've recently posted about.

    Instead of just messaging someone to get something from them (knowledge, opinions, etc.), actually make a connection with them. People want to help those who give a damn for real and aren't just looking to use them for something.

    (And I'm not saying that you are, but I am pointing out that it may be coming across to the recipients in that manner.)

    Darren Gibb (https://www.linkedin.com/in/darrengibb/) is really good at building community on LinkedIn. Check out his content and that may give you some starting points.

  11. Barb Hansen

    If you haven't already, you can find great connections here in Fairygodboss (which will lead to connections on Linkedin).
    If this post had been non-anonymous, I bet you would have had some offers to network on LinkedIn (from woman who are leaders in their fields). I'll offer myself up as a connection on LinkedIn but I don't know if I'm in your industry or field, so reach out to me if I'm someone you want to connect with.

    Here are some suggestions (that you may already been using)

    How many digital touches does it take to engage a potential customer in the B2B space? Somewhere between 4 and 8*

    I'm always eager to connect with people on LinkedIn, but I'm busy and I miss some connections on LinkedIn. I usually connect more quickly with people who have messaged me more than once, with a shorter message the 2nd and 3rd messages. When I see a long invite message, I want to respond in kind (with a thoughtful response) so those connections fall to the bottom of my to-do list (which means I never get to them).

    That being said:

    Are you treating your LinkedIn outreach like a multi-touch marketing campaign? If you are not, you might want to think about your networking like a long term marketing campaign.

    Target the right "customer."

    Come in soft.
    -just ask for a simple connection "we are in the same industry (or town), and since we share come connections, and I'd like to connect with you"
    -keep your asks really short and give a concrete simple CTA (call-to-action). "Let's connect" (once someone has connected, you can follow up with more info)
    -comment on one of heir articles
    -join a group that they belong too
    -find a connection between you and your target be that industry, conference, job title, school, groups in common

    Offer them something
    -share your latest blog post
    -share your commentary on someone else's article
    -offer to be a resource to them in the future if they have a question in <whatever you are good at>

    Make your 2nd/3rd messages shorter than the first.

    *Don't come for me if this number has change recently, I'm not going to take the time to research the exact current number :)

  12. Carma Schramm

    This is very helpful. I’ve had the same question. Thank you!

  13. Anonymous

    I'm not sure how relevant the following suggestions are since it's not clear to me if you've narrowed down the field you're targeting.

    If you're still narrowing down: You can learn a lot from Google searches, The Muse and other career sites. Try not to ask people for info you can learn just from Google, YouTube, or TikTok. Also, many universities have career center websites that the general public can access, and they often have articles available that give a primer on different fields. They're written for students who don't know what they want to do, but they're often not behind a paywall or anything so anyone can access them. Also, talk to entry-mid level folks in these fields if you want general information, not the leaders. This might be a starting point.

    Try reaching out to people that you currently know, in your social and professional circles, to see if they know anyone who works in the field you're interested in and can set up an introduction. I've had way more luck meeting people this way, than cold-calling them through LinkedIn messages. At the end of the conversation you can ask them to recommend resources for you to learn more, and ask if there's anyone in their network they can introduce you to for a conversation, and this way your network will slowly expand. Don't try to get something for nothing, always plan to buy lunch and/or coffee for the other person if it's an in-person meeting. Also, if you plan your basic questions out in advance and use the time well, people will have enjoyed the conversation and be likely to want to try and connect you with someone they know.

    You might be hesitant to talk to the folks at your own company, but that's also a good starting point if you're in the exploring phase. You could frame it as, "I'd love to learn about what you do so that I can get a better understanding of what your role is here at [company name]. Can I buy you coffee/lunch one day and chat about it?" I'd recommend you frame it as wanting to learn because of curiosity, rather than looking for a pivot.

    From these conversations, you'll be getting an idea of the vocabulary and language that is common in the field, and you can take that into future interactions and you won't appear so green. You'll be able to ask better questions once you know the lingo better also.

    Once you've narrowed down the field, the above suggestions also will help with connecting.

    To reach strangers on LinkedIn:

    I've had a bit of luck using this basic message to reach out to people on LinkedIn. I send it when I invite them to "connect"

    Hi Mr./Ms. [name], I'm a grad student at [university name] pivoting into [field] and I would love to set up an informational interview with you. Do you have 15 or 30 minutes to connect in the next two weeks? Thank you"

    If I don't hear back, I send one more follow-up message and then move on. Interestingly, there have been several people who add me as a connection on LinkedIn but never responded to my message.

    Some professions are generally friendlier than others, so depending on the field you're pivoting into, this could be a help or a hinderance.

    Think like a chess player. It's always easier to start lower in an organization and then keep getting introductions that gradually over time work your network up to include higher and higher ranked people. LinkedIn shows when you have a mutual connection with someone, so trying to build those mutual connections with "leaders" before you reach out to the leaders themselves may give you a better response rate.

    I've found that I have a significantly higher response rate from folks who would not be considered industry "leaders," but have mid-level positions or are newer to the field (after pivoting). They often seem excited that someone wants to hear their thoughts, and unlike the leaders, they don't have hundreds of strangers clamoring for their time. I've found that someone relatively fresh from pivoting themselves has a lot more relevant, practical "how-to" advice for me than some of the leaders that I've talked to.

    When talking to a leader- try to ask them insightful questions relevant to their position, instead of general questions. For example, one I used recently with an SVP was along the lines of asking how he approached profit-minded stakeholders when advocating for the DEI changes he wanted to implement (which was his area). It was a strategy-level question using his lingo that was appropriate to his specific area of expertise, rather than asking him the more general "what do I need to do to start working in this field?"

    Is your LinkedIn profile set up to make you shine? Specifically the "About" section" so that someone can get a quick idea of your intent and what you are bringing to the new profession? And does the profile use the language of the new profession you're moving into, vs. the old one you're coming from? It may be worth talking to a career coach if not. People make it their livelihood to help others transitioning careers, so the industry leader may thing it's wildly inappropriate you're asking them to do some of this labor for free. (It may not seem like it, but sharing info is always labor! It takes time to write those emails thoughtfully!) If a career coach is out of the budget, you might get lucky- lot of the mid-level folks I've talked to have volunteered on their own to look through my resume, so once you start making those connections, you may find people willing to help. The pivot narrative has to make sense - people will be more likely to talk to you if it does. There's always a way to spin the story so that it makes sense.

    Finally, make sure that you plan your questions out ahead of time! The shorter the interview, the more targeted your questions need to be. For a 15-min info interview with a leader I'll spend an hour combing through someone's LinkedIn in order to come up with 2-3 fantastic, targeted questions. For a 60-min info interview I'll spend maybe 20-30 minutes researching the person and have an idea of what questions to ask, but I'll let the conversation go in a much more organic way. Along those lines, what if when you reached out to one of the "leaders" you've been trying to contact, what if you asked them the 2-3 specific questions that you wanted them to answer? Pleasantries + 2-3 good questions + can you recommend any resources/people to talk to/ final parting thoughts? is about a 15 min info interview with an industry leader. Approaching them with thoughtful questions signals that you value their time and expertise, and makes a really good impression. (The more people you talk to, the easier it gets to think of questions, you can start a "question bank" file to keep track of everything you ask so that you don't have to reinvent the wheel every time).

    Make sure to always send a thank you email or message the next day. If the person you talked to mentioned a big project or deadline coming up, make a note of that, and then you can send them a quick "good luck" or "congrats" message when that date nears. Remembering those details will make a huge impression on someone.

    (Final note for my situation, I'm aware that being a grad student at a name-brand university is probably opening the door for me as much as anything else I've listed here. My biggest takeaway from the uni lectures on networking we've had is that it's all about what you give, not what you get. Think of networking as playing the long game and building relationships over time, and try to always start with what you can give if possible. Later down the line after you've given a lot, then you can do a little of the "getting.")

  14. Anonymous

    I used to be an executive assistant - and the folks I worked for are well-known and well-liked in their industries, and so got these kinds of requests on the daily. I’ll be honest - the ones that made it through were the ones that were introduced to them by someone *they* knew.

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