It's Time to Press Reset: Redefining Work-Life Balance, Mentorship, and More

Estelle Blockoms humbly serves as the Agency Life Distribution Director for American Family Life Insurance. Her department supports exclusive insurance agents who protect client's lives and legacies with the most important coverage they could acquire. She started with American Family Enterprise over 17 years as a scratch agent and single mother where she built a very successful agency within thirty months. Due to this success she was sought after to run a district of 38 agents. Her leadership drove this team to the highest ranking in life insurance sales. She is married to Paul and has a 25 year old son. Her energy and passion for life is contagious and loves staying extremely busy.

Katie has over 15 years of Human Resources specializing in the employee experience, employee relations, diversity recruitment and leadership development. She has her master’s degree in human resources management from Roosevelt University and a designation in executive coaching. Katie volunteers her time with Best and Brightest executive board along with being Vice President of the Northwest Human Resource Council, a SHRM Chicagoland chapter. In Katie’s free time she spends time with her two kids and exploring the great outdoors.

Marissa Rieder is an Associate Project Manager for Agency Strategy and Growth at American Family Insurance. She started her career with American Family in 2016 as a State Administrative Assistant in Missouri. In 2018, she was selected as the Sales Vice President Assistant for the Central Region of Sales, and in 2020 moved to an Associate Project Manager for Agency Strategy and Growth at American Family. Prior to joining American Family, she was a middle school English and Language Arts teacher for fourteen years. Marissa holds a Bachelor of Arts degree, a Master of Arts degree in Education and Leadership, and is a Chartered Leadership Fellow. On a personal note, Marissa has two biological children, Brennan (17) and Delaney (11) and two bonus-children, Regan (16) and Abigail (14) with her husband David, an Agency Owner at American Family Insurance. In her free time, she enjoys reading books on leadership, visiting extended family and exploring new restaurants!

Elicia Azali is the Enterprise Chief Marketing Officer at American Family Insurance. Elicia joined American Family Insurance as Chief Revenue Officer of The General in 2019, and moved into her CMO role in July of 2021, now leading enterprise brands. She has more than 15 years in marketing experience starting from a career at Procter & Gamble on the Charmin brand. Elicia Azali was recently honored as one of Ad Age’s 2021 40 under 40.