Most people throw themselves even deeper in studying what they do and neglect the fact that trying to make a business out of it requires skills outside their area of expertise. I guess it's shocking to say that in the first phase of your coaching or consulting business the vast majority of time goes against, business planning, marketing, personal and entrepreneurial development. For many it takes years and not knowing this and how to deal with it turns into the reason why they give up on their dream and put the world at a loss by not sharing their gift. In some way I guess it makes sense not to want to look at all these aspects. I know from my own experience that I would much rather enjoy the euphoria of knowing more and more about the topics of my passion than put myself in the uncomfortable position of a clueless beginner. Unfortunately it's very dangerous. If you are committed to make this happen you need to step out of your comfort zone, get perfect clarity and take action ASAP.