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How do you define 'communicating to influence'?
Communicating with influence.
How would you define this?
Me: getting buy-in from whoever you're speaking with. So they do that 'thing' that'll make what you're asking for happen.
It could be hiring you, choosing you for a project / training, agreeing to change policy / procedure, signing up for funding for your research, or committing to cook every Tuesday, Thursday and Sunday :)