Product Marketing Manager

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Key Responsibilities

Develops abstract scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

Recommends investment decisions for new product development

Conducts abstract competitive analysis for specific products or product lines. Drives Red Team Analysis

Assists with abstract pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Understands technical and business environments. Assists with the development of strategies to meet business objectives

Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration

Manages release of abstract products through the end of their product life cycle

Functional Knowledge

• Technical expert in advanced packaging and Lithography

• Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function

Business Expertise

• Anticipates business and regulatory issues; recommends product, process or service improvements

Leadership

• Leads projects with notable risk and complexity; develops the strategy for project execution

Problem Solving

• Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions

Impact

• Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines

Interpersonal Skills

• Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

1. Hands on experience in a packaging fab

2. Knowledge of various Lithography techniques

3. Hands on process integration knowledge in backend

4. Customer intimacy

Additional Information

Time Type:
Full time

Employee Type:
Assignee / Regular

Travel:
Yes, 25% of the Time

Relocation Eligible:
No

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.