Strategic Marketing Lead

optimization, brand activations, value propositions and product and category plans to ensure integrated marketing activities support a consistent customer experience.

• Ensure timely execution of key customer or channel initiatives based on priorities established through the marketing planning process.

• Demonstrate deep knowledge of customer priorities to help identify areas where additional customer profitability and brand growth can be achieved.

• Monitor channel performance and metrics and serve as the feedback loop between sales and customers to ensure efficiency of initiatives and improve return on investment.

• Evaluate and modify promotion or advertising programs.

• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.

• Other duties as assigned

Qualifications

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Sales, or Business related or equivalent experience

• Minimum of four years of related work experience

• Other minimum qualifications may apply

PREFERRED QUALIFICATIONS

• Master degree
• Experience in value proposition development
• Experience in marketing planning, digital marketing, campaign planning and execution, performance measurement, demand generation and activation and or content delivery
• Experience in customer co creation and or customer experience