Brand Activation Specialist - NSW/ACT

e portfolio of over 40 market-leading brands - powered by two local manufacturing sites, five distribution centres and more than 1500 Suntorians.

Role Responsibilities

Education and Training:

• Deliver comprehensive training programs to on premise customers, educate internal teams, sales representatives, and external
  partners on brand messaging, product knowledge, and sales techniques.
• Stay updated on industry trends, competitor activities, and market insights to continuously enhance activation, drink strategies,
  training materials and programs.
• Lead and deliver the brand training and education strategy for the business in line with the brand and commercial objectives for
  both on and off premise channels.
• Bring the distillery experience to our market, through education supporting the Brand House Ambassador, with engaging brand
  immersive experiences.
• Drink strategy specialist - Keeping up to date with market trends - delivering both global a local and relevant drink strategy with
  ability to deliver commercial return supporting local venues and menu listings.

Key Accounts (HALO accounts)

• Lead generation for desirable accounts, working with state sales team and National Ambassador to commercialize any
  opportunity.
• Relationship management and hyper care as required, with the autonomy to drive Decisions at venue level.
• Bartender training and educational support to National Ambassador.
• Strategy and Execution of consumer events with brand building efforts.
  in the local market to drive strong consumer connections and consumption.
• Management of account lists in respective states
• Identify and select brand-relevant accounts and new business opportunities based on the 1:9:90 principle, which focuses on
  engaging HALO accounts (1%), nurturing activation accounts (9%), and leveraging the broader distributions accounts (90%).
• Collaborate with Marketing teams to develop tailored strategies and initiatives to effectively engage each segment of the 1:9:90
  model.
• Proactively identify and pursue new lead generation opportunities to expand the brand's reach and market presence. Regional,
  Metro, Suburban and CBD accounts.
  Marketing Activation and Execution:
• Collaborate with the marketing team to develop in venue brand activation plans, ensuring alignment with brand guidelines and
  objectives.
• Coordinate and oversee the implementation of marketing campaigns in venue, including events, promotions, and product
  launches, to drive brand awareness and engagement.
  Advocacy
• Collaborating with The Blend team on local trade advocacy strategy and event ideation.
• Event co-ordination - Supporting Blend team on event execution. Venue selection, pre and post-event communication driving
  awareness and attendance, ensuring the delivery of every event to the highest standards. On the ground lead and support figure.
• Measuring and reporting on the effectiveness of all activations and brand engagement via attendance and measurables.
• Train the trainer and educate the local sales teams.
  GEMBA
• Regularly conduct trade and retail market visits, checking on relevant
  brand campaigns and activations.
• New account, and lead generation through networking and in market visits.

Qualifications

Industry Professional individual with at least 5 years' experience in related field with a strong hospitality and/or sales background, 3+
years of experience within the alcohol industry preferred.

• Excellent spirits knowledge and a good knowledge of the wine and beer markets
• Genuine passion for Japan with extensive spirit knowledge
• Proven experience in brand activation, marketing, or related roles.
• Excellent communication and presentation skills, with the ability to effectively train and influence others.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects
  simultaneously.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies and activations.
• Proficiency in using marketing tools and platforms, including CRM systems, social media management tools, and analytics
  software.
• Experience in budget management
• A nuanced understanding of the hospitality industry in focus markets
• Possess strong public speaking and presentation skills
• Road time 50% of time
• This role may require some evening and weekend work as required
• Candidate to be based in Sydney
• Drivers licence

Job Segment: Pre-Sales, CRM, Relationship Manager, Brand Manager, Branding, Sales, Technology, Customer Service, Marketing