Marketing Coordinator - House of Suntory

The Marketing Coordinator will help to manage the entire House of Suntory portfolio brand positioning in Brazil including brand positioning and strategy, media and PR campaigns, brand events and BI control. The role involves paid media and creative production budget, ensuring cost-effective allocation of resources and timely financial reporting/housekeeping, raising matters & seeking for solutions quickly and proactively.

It's part of the scope to understand the Media Plan and Advertising channels/platforms. As well as provide day-to-day advertising campaign implementation to support the Head of Marketing, while being in constant communication with agencies. The role also required interface with Sales team, understanding commercial channels break down, sell out brand activations and on trade initiatives execution.

The Marketing Coordinator will be responsible to elaborate monthly reports focused on uncovering the "why" behind performance to gather learnings that are tangible and actionable, with knowledge of digital conversion KPIs.

Working with key cross functional and agency partners, this role will lead with the Head of Marketing with the creation and follow up of brand strategy, and manage on asset development, innovation management, and business reporting and analytics for the Brands businesses, enabling market teams to deliver against volume, sales and profit growth objectives each year.

Role Responsibilities

• Lead the HOS brands with overall brand strategy, positioning and execution as well as day-to-day administrative tasks (Brand investment control, POs).

• Monitor and ensure the execution of actions from other departments, including social media, influencer collaborations, partnerships, website updates, and trade initiatives.

• Manage the planning and execution of marketing campaigns and events (offline and online).

• Manage brand P&L and Brand Investment

• Lead to analyze market trends, map out competitors' moves and gather insights to inform marketing strategies.

• Contribute to content creation for our marketing materials and communications in partnership with Media Agency

• Conduct research on competitors and industry developments.

• Stay updated on industry trends and propose new ideas.

• Support in brand launches and brand extensions

Qualifications

• Bachelor's degree in marketing, business or related field and 3-5 years' experience, preferably in CPG

• Experience building and growing premium brands, preferably in alcohol beverage category,

• Experience with agency management (not required - it's a plus)

• Strategic thinker

• Strong quantitative and qualitative analytical skills

• Ability to draw conclusions from data and extract meaningful insights to tell a story

• Excellent written and verbal communication skills

• Team player with collaborative style with a listen first approach

• Culturally sensitive, proven ability to build credibility and excel in a global environment

• Able to work well in a fast-paced, cross-functional environment, and navigate ambiguity

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

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