Job Seekers
LORI-ANN BURLINGAME
Job Seekers
Marketing yourself in a changing job market is not easy. With this in mind, I want to share the following ideas with you that you may not have tried. (I have used many of these ideas in my own job search and they gave me a sense of empowerment.)
▪ Reference checks -- companies can ask for the applicants 1) start date, 2) end date, and 3) are they eligible for re-hire? Question 3 is a closed-end question. It is not asking for any details; however, the way your former employer answers it says a lot.
▪ Not all jobs posted are open positions. Companies often post job descriptions for future positions and to see what the talent pool has to offer.
▪ Does your resume highlight your job-related skills, transferrable skills, self-management skills and your self-leadership skills? What makes you stand out from the rest of the applicants?
▪ Remember, you can search the Internet for job search firms that specialize in your field.
▪ Do you have a plan for your job search? As an unofficial project manager, (I had all of the stress and responsibilities but not the six-figure salary.) Having a plan gives you focus and helps prioritize your search.
▪ Your local unemployment office can help market you to local area companies. Many of these companies do not post open positions or future positions. Ask about project work.
▪ Volunteering has many benefits. It is a great way to network and meet new people. You can put it on your resume under the title of Community Activities. Many companies look for this skill. It shows them that you give back to your communities and it makes them look good.
▪ Check your local area newspapers. Look for articles on business trends and growing companies in your area.
▪ You can order professional, but inexpensive, business cards online. A neighborhood restaurant has a table covered with flyers, bulletins and business cards.
▪ Do not overlook temporary or contract opportunities. These jobs can get your foot into the door, gives you an opportunity to see the company’s culture and could lead to a permanent position. It also helps pay the bills.
Searching for a new job is a fulltime job and I hope these ideas help you in your journey


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