One of the most helpful things for me in guiding my rather unconventional career path was understanding the difference between an absolute advantage and a comparative advantage.
An absolute advantage is, simply put, something you do better that 99% of the general population. You might be a strong visual artist, for example, making intricate drawings and paintings.
Your comparative advantage, however, is what you're better at than the majority of people AND what has a strong demand in the marketplace. Often, overlooked "softer" skills like being able to negotiate, communicate between disparate groups of people on a project, etc. are comparative advantages that companies are willing to pay a lot for.
Now, you can decide what you want out of your job. Do you want to do something you absolutely love, which might come at the expense of making a livable salary? In the artist example, only a tiny fraction of artists make a successful living doing so, and so for many people (myself included, btw – I started my career in the museum curatorial world), this might not bring them the financial security they want. But maybe you don't need that, and so you can lean into your passions.
However, you can still have a rewarding and fulfilling career leaning into your comparative advantage skills. The good news is that these are really translatable across industries – if you're a strong communicator with at least a basic comprehension of technology, for example, there are many roles that rely on this and pay well for it.
I ended up pivoting from computer sales and support (college job) to museum curatorial work, to major gifts fundraising, then to customer success in tech (6-figure salaries and lots of upward mobility – I was in a VP role after 6 years), and then bringing these two together to work as a Director of Digital and Strategy for a nonprofit. I'm 36, by the way, so I've leaned in heavily into the idea of pivoting career-wise.
My biggest recommendation is to write out everything you think you'd like to do and then reach out to folks about their roles. I recently thought I might go into a more technical direction and just reached out to technical architects cold on LinkedIn. Most people are flattered that you want to talk about them and I had lots of individuals to chat with about the role, day-to-day, how they got the position, etc. It was super valuable, and not enough folks take advantage of these opportunities.
Best of luck to you!
Share your insight
Join an authentic community that helps women support each other at work. Share your professional experience or ask for advice — you can even post anonymously.
8 Comments
Join the conversation