I have been in Employee Benefits for nearly 18 years helping employers design benefits (medical, dental, vision) for their employees.

I have been in Employee Benefits for nearly 18 years helping employers design benefits (medical, dental, vision) for their employees. While I'm happy to help in general, my goal is to work with women in HR and women run companies to offer a fresh perspective on benefits and create a more collaborative environment in a male dominated space. My challenge is typically, women are slower to warm to working with other women. Any thoughts or ideas on how to break through? Thank you!!!

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  1. Anonymous

    Offer tangible help upfront.
    Show them materials and tools that can immediately make their life easier. Ask very pertinent questions to hone in on their individual needs. Women look for immediate benefits when dealing with anyone, regardless of gender. Women like to know upfront that they are not wasting their time. They have so little time and so much on their plate they prefer to understand the value of what you are offering quickly. If that is not very clear then it's just a sales proposition and should be handled by someone under them.

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