How to Build Your Brand and Claim a Seat at the Table

Naydja Allen is the Senior Manager of Digital Product and User Acceptance Testing as part of the Digital Center of Excellence, with DISH Network. She is responsible for leading product strategy, delivery and quality for customer-facing tools across a variety of business lines. As a technology leader, she has acquired over 20 years of expertise across Customer Experience Operations, organizational leadership, product development, software testing, training, requirements analysis and system optimization. Naydja is passionate about transforming the customer experience through targeted initiatives that are customer-led and solution-driven to simplify and reduce customer effort and eliminate areas of friction within the experience journey. She is a strong advocate in cultivating an inclusive work environment, and she proudly serves as the co-founder of the Diversity, Equity, Inclusion & Belonging resource group within the Customer Experience Operations organization. She is passionate about her role as an advisory and strategy leader helping to align all team leads on a unified cohesive DEIB strategy to ensure underrepresented voices are amplified, valued and respected so that our workplace is inclusive for all. She also volunteers as a coach and leadership mentor, helping others to develop interpersonal and networking skills to further their career aspirations.

Kerry joined DISH Network Talent Acquisition over two years ago, having worked in the broader HR and Recruitment Industry for 30 years. She was drawn to the mission and vision of DISH Network, and wanted to be a part of the audacious company goals to “connect people and things”. Kerry is a driven and strategic leader, focused on building optimal processes, technology enablement, and strong business partnerships to take organizations to the next level. She loves the challenge of solving complex problems and pushes her team to achieve beyond what’s expected. Kerry is motivated by a connection with those she works with, and is excited to work every day with a smart and driven recruitment team.

Liz Riemersma is the Vice President of Strategy, Business Development and International for Sling TV, leading the team responsible for growing Sling's domestic and international business, managing partnerships and identifying new opportunities in the streaming space. Prior to joining DISH Network, Liz served as Global Head of Marketing for the Entertainer, a Dubai-based mobile incentives brand. In her role, she launched the Entertainer brand in 17 countries throughout the EMEA and APAC regions. Liz also held marketing leadership positions from 2007 to 2012 at Dubai Holding - a conglomerate and private investment vehicle for the ruler of Dubai - with a focus on building Dubai's tourism sector. Prior to leaving the U.S. for Dubai, Liz worked at Rakuten LinkShare, and FICO in digital marketing consultancy roles. Liz holds an MBA at Daniels College of Business, University of Denver, and a B.A. from Bates College in Lewiston, ME.

Kara Stegman is the Director of Marketing, Partnerships & Customer Retention of Paid TV for DISH Network and Sling TV. She leads the teams that are responsible for implementing all existing customer marketing, customer communications and churn reduction strategies for the business across DISH and Sling. Kara's team builds and creates our monthly DISH scapes, and has developed hundreds of marketing programming partnerships with well known talent over her career at DISH. Prior to joining DISH, Kara worked at Deluxe Corporation for over ten years in Colorado Springs, CO. She led large teams across operational and manufacturing environments, along with developing sales initiatives in a 500+ person Call center and was responsible for driving marketing and retention initiatives for a $500M business. Kara holds a B.A. in Marketing from Illinois State University.