BlackRock Impact Lab: Be Your Own Brand Strategist

What does it take to build a personal brand that opens doors, creates trust, and drives career momentum, especially in fast-paced, high-stakes environments like tech and finance? Join us for an exclusive Fairygodboss webinar hosted by BlackRock, featuring two powerhouse leaders from the Aladdin business, Katherine Batarin and Lauren Smith. Together, they’ll share actionable insights on how to craft a personal brand that aligns with your values, sets you apart professionally, and helps you navigate your career with purpose.

Whether you're climbing the ladder, pivoting into something new, or looking to lead with more intention, this conversation will walk you through what it means to show up as your authentic self and how to do so in a way that’s strategic and impactful.

During this webinar, you’ll learn about:

• How to define and evolve your personal brand at every stage of your career

• Lessons learned from building teams, launching startups, and navigating leadership roles in tech and finance

• Practical ways to align your brand with your values, skills, and long-term goals

• Branding tips for women working in complex, often male-dominated industries

• The role of storytelling in shaping how others perceive your impact

• Why your personal brand matters more than ever in today’s fast-changing workplace

This event will be recorded and posted here following the event. We'll also email the recording directly to everyone who registers. By registering, you agree to share your email and profile information with the participating company.

Want to attend but can’t make the webinar date work? No problem! Register anyway and we’ll send you the recording for you to watch on your own time.

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