Event details
Climbing the ladder doesn’t always mean switching companies—it can mean shifting departments, trying something new, or stepping into leadership from within. At Brother USA, making moves internally isn’t uncommon. In fact, it’s encouraged. Brother USA is committed to employee morale and, ultimately, success—which may mean shifting mindsets (and jobs). The company offers employees a whole bunch of opportunities to grow their skill sets and network to build internal relationships.
That’s why we’re sitting down with Lena Cohen-Hawkins, DEI/Culture and Corporate Communications; Melissa McLain, the Senior Director of Marketing Operations; and Madison Guyon, the Brand Protection Manager. Together, they’ll share real-life insights, lessons learned, and tangible strategies to help you take the next step—right where you already are. In this webinar, you’ll learn about:
How to prepare to navigate your internal career journey with intention
How to shift your mindset and grow your skill set to make internal career moves
How to build a strong internal network and foster authentic workplace relationships
This event will be recorded and posted here following the event. We'll also email the recording directly to everyone who registers. By registering, you agree to share your email and profile information with the participating company.
Want to attend but can’t make the webinar date work? No problem! Register anyway and we’ll send you the recording for you to watch on your own time.
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Meet the speakers
Lena Cohen-Hawkins
Director of DEI/Culture & Corporate Communications, Brother USA
Lena Cohen-Hawkins is the Director of DEI/Culture & Corporate Communications at Brother. In this dual-role, she leads company-wide DEI strategy and cultural transformation, while also overseeing internal communications, shaping the corporate brand, and driving employee engagement. Collaborating with executive leadership, Employee Resource Groups, and the Corporate Social Responsibility committee, Lena designs initiatives that align with Brother’s mission and values—advancing belonging, equity, and purpose across the organization. Prior to her transition into corporate leadership, Lena built a successful career as an international speaker, business consultant, and three-time best-selling author. She’s partnered with major organizations including CBS, Prudential, RWJ Barnabas, and the U.S. Army. In addition, as a committed public servant and advocate for equity, Lena has served in leadership roles such as VP of Business Development for NSN NJ/NY and Secretary for the Somerset County Commission on the Status of Women. She also worked as a legislative aide for the State of New Jersey’s 28th District, focusing on disparities in healthcare and veterans’ affairs. Lena has received national and international recognition for her contributions. Outside of work, she enjoys traveling, writing music, and spending time with her French Bulldog, Paris.
Melissa McLain
Senior Director, Marketing Operations, Brother USA
Melissa McLain is a forward-thinking marketing executive and people leader, known for her ability to blend strategic vision with a deep commitment to talent development. As Senior Director, Marketing Operations Brother USA, Melissa has been instrumental in transforming the capabilities that propel marketing effectiveness, efficiency, and governance. Over her decade-long tenure at Brother and in her 20-year career, Melissa has led high-impact marketing initiatives that delivered measurable business results—from optimizing retail media strategies to strengthening brand integrity in complex ecommerce ecosystems. She also played a key role in reshaping the company’s approach to trade marketing, leading integrated campaigns that bridged sales goals with creative execution. Melissa’s strengths lie in leveraging data, promoting cross-functional collaboration, and curating customer insights to drive growth across Amazon and key online channels.
Madison Guyon
Brand Protection Manager, Brother USA
Madison Guyon is the Brand Protection Manager at Brother USA. She began her career at Brother in September 2019 on the Sales Development Team, where she supported customers in the field, uncovered new business opportunities, and built strong relationships. During her time in Sales Development, Madison worked closely with several teams across the organization, which sparked her interest in marketing. Through networking and hands-on experience, Madison transitioned to the Channel Marketing Team in August 2021, supporting accounts such as Walmart and Amazon. While working with these accounts, she began leading brand protection initiatives and laying the foundation for Brother’s brand protection program. In October 2023, Madison joined the Legal team as Brother International Corporation’s first-ever Brand Protection Manager, where she now oversees the full lifecycle of brand protection — from strategy development and detection to investigation and resolution. Madison’s multifaceted experience at Brother has equipped her with the skills to build a brand protection program focused on continuous improvement and bold innovation.