Especialista Sénior en Comunicaciones de Mercadotecnia

At Cummins, we believe your passion is your power. Supercharge your career with the support of a global team that empowers you to do your best work.

We are looking for a talented Marketing Specialist - Senior to join our team specializing in Marketing for our Cummins Drivetrain and Braking Systems Business Unit , located in General Escobedo, Nuevo León.

Location: Carr. a Colombia S/N-KM 6, Sin Nombre, 66050 Cdad. Gral. Escobedo, N.L.

Work Modality: 3 days on site, 2 days home

In this role, you will make an impact in the following ways:

• Develops and executes strategic marketing and communications plans aligned with business priorities and objectives, bringing together content, communications, digital channels, events, and project execution.
• Creates, writes, edits, and delivers clear and compelling content, messaging, and communications while following Cummins brand and style guidelines.
• Simplifies complex business and technical information into engaging, audience-focused messages.
• Manages and supports marketing budgets, financials, and vendor-related expenses.
• Plans and executes internal and external events and marketing activities.
• Develops and delivers presentations and functional training to support stakeholders and business needs.
• Collects, analyzes, and leverages metrics, data, and analytics to evaluate effectiveness and identify opportunities for improvement.
• Stays current on digital tools, emerging trends, communication channels, and marketing best practices.
• Leads additional marketing and product marketing activities as needed to support evolving business priorities and the unique needs of the business.

To be successful in this role, you will need:

• Minimium 5 years' experience with digital marketing, including emerging trends, digital business strategies, performance metrics, paid and organic media, and advertising content, preferred in Commercial Truck sector
• Experience with graphic design and visual communications, with the ability to develop engaging content across multiple communication channels.
• Client or account management experience, with strong relationship-building and stakeholder management skills.
• Experience with marketing systems, digital platforms, or account management tools; experience supporting system integration is a plus.
• Experience with Six Sigma, Value Stream Transformation, or continuous improvement methodologies is preferred.
• Advanced English proficiency, with the ability to communicate effectively.

Nice to have:

• Experience in Marketing in Commercial Heavy Duty Automotive Sector

Competencies:

• Brand Management
• Business Writing
• Creative Communication Design
• Digital Media Savvy
• Balances Stakeholders
• Being Resilient
• Customer Focus
• Demonstrates Self-Awareness
• Manages Complexity
• Organizational Savvy
• Persuades
• Data Analytics
• Intuitive Listening and Adapting Solutions
• Values Differences Education, Licenses, Certifications: University degree in communications, marketing, or a related subject required

Job Communications

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2441448

Relocation Package No

100% On-Site No