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Responsibilities

About the Team
The DE Content team partners with the country's leading broadcasters, digital publishers, and creators across entertainment, sport, and news to accelerate content growth and scale on TikTok.

Overview of Role
The Creator Manager will partner with a portfolio of informative content creators and journalists to help maximise their impact on TikTok and expand the supply of high-quality content on the platform. In this role, you will drive creator growth by advising on short-form video strategy, optimising content performance, and supporting key initiatives aligned with team objectives and product priorities. You will serve as a trusted partner to creators and journalists, enabling them to use the platform effectively while contributing to the overall health and success of the news ecosystem on TikTok.

Key Responsibilities
- Build and nurture trusted, long-term relationships with leading DE informative content creators to drive sustained growth and success on TikTok.
- Act as the DE market expert for product, communications, and policy teams, translating creator needs and industry trends into actionable insights that inform business direction.
- Analyse creator performance data, applying local market context to inform strategy, prioritisation, and business decisions.
- Partner closely with the Head of News to ensure strong portfolio management, effective business reviews, and clear growth plans that deliver consistent, measurable impact.
- Collaborate with the News Publisher Manager to support the growth of responsible, high-quality informative content programmes on the platform.
- Support content acquisition efforts and lead onboarding for new creators, expanding content breadth and enhancing the overall user experience.
- Equip creators with the knowledge and tools to maximise TikTok's features, analytics, and best practices, driving stronger performance, engagement, and business outcomes.
- Support creators and journalists through end-to-end account management, resolving platform issues, handling verification requests, and ensuring a seamless, high-quality experience.
- Engage and support creators and journalists at scale through effective community management and streamlined communication channels.

Qualifications

Minimum Qualifications
- 5+ years of experience in the news ecosystem, with direct experience in social media strategy, audience development, or partnerships within a newsroom, media company, or platform related to news.
- 2+ years of experience working directly with journalists, editors, or newsroom social/audience teams - not just general creators or influencers.
- Working knowledge of newsroom structures and workflows (editorial vs. audience/social desks, wire services, verification processes, embargoes, breaking news protocols).
- Strong understanding of the news and information ecosystem, including platform policies around news content, algorithmic distribution of news, and monetization models specific to journalism (subscriptions, licensing, platform revenue share programs).
- Hands-on experience with major social/platform tools relevant to news distribution (e.g., Meta, X, TikTok, YouTube, Reddit, or equivalent), including their news-specific programs or partnerships.
- Exceptional communication and presentation skills, with experience delivering training or workshops to editorial or non-technical audiences.
- Experience working across global or multi-market teams, with cultural fluency for engaging news organizations in different regulatory and media environments.
- German fluency at C2 level (written and spoken): required for direct engagement with German news organizations, journalists, and creators, and for analyzing German-language content performance on TikTok

Preferred Qualifications
- Experience creating or supporting informative, news-driven, or educational content.
- Strategic, insights-driven thinker who leverages data to make pragmatic, high-impact decisions.
- Strong self-starter and collaborative partner, comfortable leading projects end-to-end while thriving in cross-functional environments.
- Demonstrated success in creator management, account support, and building long-term, trust-based relationships.
- Thrives in fast-paced environments; adaptable, solutions-oriented, and effective at managing both operational and strategic priorities amid change.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years of experience in the news ecosystem, with direct experience in social media strategy, audience development, or partnerships within a newsroom, media company, or platform related to news.
- 2+ years of experience working directly with journalists, editors, or newsroom social/audience teams - not just general creators or influencers.
- Working knowledge of newsroom structures and workflows (editorial vs. audience/social desks, wire services, verification processes, embargoes, breaking news protocols).
- Strong understanding of the news and information ecosystem, including platform policies around news content, algorithmic distribution of news, and monetization models specific to journalism (subscriptions, licensing, platform revenue share programs).
- Hands-on experience with major social/platform tools relevant to news distribution (e.g., Meta, X, TikTok, YouTube, Reddit, or equivalent), including their news-specific programs or partnerships.
- Exceptional communication and presentation skills, with experience delivering training or workshops to editorial or non-technical audiences.
- Experience working across global or multi-market teams, with cultural fluency for engaging news organizations in different regulatory and media environments.
- German fluency at C2 level (written and spoken): required for direct engagement with German news organizations, journalists, and creators, and for analyzing German-language content performance on TikTok

Preferred Qualifications
- Experience creating or supporting informative, news-driven, or educational content.
- Strategic, insights-driven thinker who leverages data to make pragmatic, high-impact decisions.
- Strong self-starter and collaborative partner, comfortable leading projects end-to-end while thriving in cross-functional environments.
- Demonstrated success in creator management, account support, and building long-term, trust-based relationships.
- Thrives in fast-paced environments; adaptable, solutions-oriented, and effective at managing both operational and strategic priorities amid change.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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