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Responsibilities

About the team
TikTok is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review, and participation. We are looking for a passionate leader to drive the growth for TikTok Shop's newest e-commerce feature - TikTok Shop Live.

TikTok Shop Live serves as a central hub where users can easily discover promotions (campaigns & flash sales), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase, and LIVEs), as well as manage their orders all natively within one tab.

Responsibilities:
- Design and execute Seller Live strategies to drive sustained GMV growth for TikTok Shop sellers, aligned with overall platform commerce objectives.
- Analyze live-streaming performance metrics and deliver data-driven, actionable insights to optimize content strategy and improve conversion efficiency.
- Serve as the primary point of contact for assigned sellers, managing end-to-end live planning, day-to-day communication, execution, and ongoing performance coaching to elevate live outcomes.
- Identify and unlock growth opportunities within the existing seller portfolio by expanding live commerce adoption, increasing participation in priority live initiatives, and driving incremental GMV through strategic upsell and optimization.
- Stay up to date on live trends, algorithm updates, and best practices, and collaborate closely with cluster operations, campaign, product, and other XFN teams to align seller live promotions with broader initiatives, ensuring consistency, scalability, and long-term category live growth.

Qualifications

Minimum Qualifications
- Bachelor's Degree or equivalent practical experience and 5+ years experience in eCommerce, social media platforms, digital content mixed experience on social media platform side, brand side, or e-commerce side.
- Proven track record in business development and sales within the live-streaming, e-commerce, media, or digital marketing industry.
- Strong understanding of the intricacies of 1 to 1; and 1 to few relationship building between tech platforms and sellers.
- Ability to work independently and time manage multiple initiatives, curious, self-motivated, bias-for-action.

Preferred Qualifications
- Strong understanding of e-commerce live-streaming platforms, technologies, and industry trends.
- Experience working in ambiguity, achieving results in a fast-paced environment, and continually adapting to changing business needs.
- Excellent communication and negotiation skills. Self-motivated, results-driven, and able to work independently. Strong analytical and problem-solving skills. Attention to detail, affinity with numbers, logical and strong in problem solving.
- Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's Degree or equivalent practical experience and 5+ years experience in eCommerce, social media platforms, digital content mixed experience on social media platform side, brand side, or e-commerce side.
- Proven track record in business development and sales within the live-streaming, e-commerce, media, or digital marketing industry.
- Strong understanding of the intricacies of 1 to 1; and 1 to few relationship building between tech platforms and sellers.
- Ability to work independently and time manage multiple initiatives, curious, self-motivated, bias-for-action.

Preferred Qualifications
- Strong understanding of e-commerce live-streaming platforms, technologies, and industry trends.
- Experience working in ambiguity, achieving results in a fast-paced environment, and continually adapting to changing business needs.
- Excellent communication and negotiation skills. Self-motivated, results-driven, and able to work independently. Strong analytical and problem-solving skills. Attention to detail, affinity with numbers, logical and strong in problem solving.
- Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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