9 jobs for "Channel Insights Manager"

TikTok Shop - Seller Growth & Education Manager - UK

At TikTok - London

Posted on Sep 26

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Paid Acquisition & Strategic Operations Manager

At TikTok

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TikTok Shop - Italy Shopping Center Operations Manager Project Intern (Chinese Speaker) (TikTok Shop Italy) - 2026 Start

At TikTok - Milan

Posted on Nov 2

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New Agency Growth Operations Manager (South Korea) - TikTok LIVE

At TikTok - Seoul

Posted on Aug 4

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Seller LIVE Operations Manager Project Intern (TikTok Shop - Operations) - 2026 Start (BS/ MS)

At TikTok - Los Angeles

Posted on Jul 7

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Seller Acquisition & Growth Manager - TikTok Shop

At TikTok - Sao Paulo

Posted on Apr 1

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Agency Growth Manager - TikTok LIVE

At TikTok - Bogotá

Posted on Dec 16

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Agency Growth Manager - TikTok LIVE

At TikTok - Mexico City

Posted on Nov 3

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Agency Growth Manager (Premium) - TikTok LIVE

At TikTok - Mexico City

Posted on Jul 24

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TikTok

TikTok Shop - Seller Growth & Education Manager - UK

London, United KingdomOperationsPosted Sep 26, 2026

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK TikTok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
The strategy team supports merchants on TikTok Shop by including education, incubation, analytics and strategy.

Responsibilities

Seller Education
Own the end-to-end seller education strategy to help sellers successfully start, grow and scale their businesses on TikTok Shop.
- Develop and continuously improve seller education playbooks, learning journeys, onboarding resources and best practice libraries
- Translate complex business strategies, product launches and operational changes into simple, engaging and actionable educational content.
- Plan and execute scalable education initiatives including webinars, newsletters, community content and self-service learning resources.
- Establish communication standards, templates and content frameworks to ensure consistency across all seller touchpoints.
- Measure the effectiveness of education programs and continuously optimize content based on seller feedback and performance data.

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End-to-End Seller Outreach Strategy
Own the end-to-end seller communication strategy across the seller lifecycle, ensuring the right message reaches the right seller through the right channel at the right time.
- Design and execute scalable, automated seller outreach strategies across multiple channels including Inbox Messages, Email, BPO and seller communities.
- Build lifecycle communication journeys using seller segmentation, business logic and automation to drive seller adoption, engagement and long-term growth.
- Design and analyze A/B tests to optimize messaging, channel performance and communication strategies using data-driven insights.
- Monitor outreach performance, identify opportunities for improvement and implement scalable solutions to maximize operational efficiency and business impact.

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above, with 2+ years of experience in e-commerce, business strategy, merchandise/category strategy, growth, or related fields.
- Strong analytical and problem-solving skills, with the ability to turn data and market insights into actionable growth strategies.
- Strong strategic thinking and business judgment, with the ability to identify growth opportunities and design structured, scalable solutions.
- Results-driven with strong ownership, able to take initiatives from strategy design through hands-on execution and deliver measurable business impact.
- Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders and drive alignment across teams.

Preferred Qualification(s)
- SQL or BI experience is a plus.
- Self-starter, hands-on and comfortable with ambiguity, able to move quickly, solve problems independently, and adapt in a fast-paced environment.
- Strong critical thinking and problem-solving abilities to identify growth opportunities and challenges, and propose innovative, data-backed solutions.
- Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.
- Ability to thrive in ambiguity and adapt to change.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above, with 2+ years of experience in e-commerce, business strategy, merchandise/category strategy, growth, or related fields.
- Strong analytical and problem-solving skills, with the ability to turn data and market insights into actionable growth strategies.
- Strong strategic thinking and business judgment, with the ability to identify growth opportunities and design structured, scalable solutions.
- Results-driven with strong ownership, able to take initiatives from strategy design through hands-on execution and deliver measurable business impact.
- Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders and drive alignment across teams.

Preferred Qualification(s)
- SQL or BI experience is a plus.
- Self-starter, hands-on and comfortable with ambiguity, able to move quickly, solve problems independently, and adapt in a fast-paced environment.
- Strong critical thinking and problem-solving abilities to identify growth opportunities and challenges, and propose innovative, data-backed solutions.
- Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.
- Ability to thrive in ambiguity and adapt to change.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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