79 jobs for "Manager, Data & Insights Strategy"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.

Responsibilities:
- Cultivate and maintain strategic partnerships with clients, serving as a trusted advisor and key point of contact for day-to-day client communications.
- Develop and execute media strategies tailored to client goals.
- Leverage deep product expertise to help clients activate full-funnel strategies - from brand awareness to performance - ensuring TikTok's solutions are effectively aligned to client objectives.
- Educate clients on TikTok's products, platform updates, and best practices to drive campaign success.
- Analyze campaign data to identify strategic optimizations and upsell opportunities, and provide clients with proactive performance insights and actionable recommendations.
- Coordinate cross-functional teams and resources to deliver on long-term account plans and strategic client initiatives.
- Diagnose and troubleshoot client issues alongside cross-functional teams, such as Product and Engineering.

Qualifications

Minimum Qualifications:
- 4+ years of experience in client solutions, account management, digital advertising, AdTech, or a related field.
- Proficiency in analyzing and utilizing data tools such as Excel, Data Studio.
- Ability to thrive in a fast-paced, rapidly evolving environment.

Preferred Qualifications:
- Experience with performance-driven (programmatic or social) advertising and/or auction-based ad platforms.
- Proven track record of driving revenue growth, developing media strategy, and managing advertiser relationships.
- Expertise in crafting and delivering compelling QBRs that address client needs and showcase TikTok's platform capabilities through data-driven storytelling.
- Familiarity with measurement frameworks and attribution models.
- Experience diagnosing and solving technical problems in collaboration with product and engineering teams.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 4+ years of experience in client solutions, account management, digital advertising, AdTech, or a related field.
- Proficiency in analyzing and utilizing data tools such as Excel, Data Studio.
- Ability to thrive in a fast-paced, rapidly evolving environment.

Preferred Qualifications:
- Experience with performance-driven (programmatic or social) advertising and/or auction-based ad platforms.
- Proven track record of driving revenue growth, developing media strategy, and managing advertiser relationships.
- Expertise in crafting and delivering compelling QBRs that address client needs and showcase TikTok's platform capabilities through data-driven storytelling.
- Familiarity with measurement frameworks and attribution models.
- Experience diagnosing and solving technical problems in collaboration with product and engineering teams.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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