125 jobs for "Manager, Campaign Strategy & Management"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

Purpose of Role:
We are looking for a Client Solutions Manager (CSM) to join our Retail vertical. Our CSMs are solutions experts for their verticals, partnering with internal teams to deliver exceptional results and solutions and to drive client success.

Responsibilities:
- Nurture and expand client relationships: Working with your Client Partner, the CSM will cultivate and elevate post-sale client connections, ensuring continued growth and satisfaction among advertisers.
- Cultivate long-term client relationships: Support regular business reviews, taking a consultative, forward-thinking approach to forge enduring client connections in partnership with the sales team.
- Proactively enhance campaign performance through conducting in-depth investigation of accounts, monitoring and dissecting ad campaigns, initiating improvements for enhanced outcomes.
- Drive data-backed insights to inform strategy and programs: Produce audience insights, analyse campaign performance data to produce data-driven business insights to enhance our go-to-market strategy and to inform vertical and market-wide programs
- Shape advertising strategy: Relay valuable marketplace feedback and contribute to refining our advertising strategy.
- Program management: Oversee marketing science solutions from feasibility assessment to test and learn design and for creative programs.
- Stay current with TikTok features: Maintain an updated knowledge base of TikTok's features and ad units
- Product consultancy: In partnership with the Sales team, support education clients and agencies on product solutions, best practices, and ultimately fostering growth within existing business partnerships
- Cross-functional collaboration: Engage and collaborate with a diverse group of internal cross-functional teams.

Qualifications

Minimum Qualifications
- 5+ years of relevant experience in ad sales, brand marketing, digital media, or a sales-related support function, with experience working with Retail brands.
- Strong understanding of the digital media ecosystem, with the ability to translate high-level business objectives into actionable digital/media strategies and roadmaps.
- Proven ability to analyse data and translate insights into actionable, client-centric recommendations that drive business outcomes.
- Strong understanding of media KPIs and measurement, particularly across brand marketing and performance/automated buying environments.
- Excellent verbal and written communication skills, with the ability to translate complex or technical concepts into clear, compelling narratives for non-technical stakeholders.
- Strong stakeholder management and collaboration skills, with the ability to work effectively cross-functionally while also operating independently and taking ownership.
- Self-starter mentality, with the ability to thrive in a dynamic, fast-paced environment and navigate ambiguity.

Preferred qualifications:
- Familiarity with ad verification and measurement partners, such as IAS, DoubleVerify (DV), and MOAT.
- Experience with Ad-Tech and Mar-Tech platforms, such as Google Analytics, Salesforce, LiveRamp, and Adobe.
- Experience developing client-facing digital/media strategies, measurement frameworks, or transformation roadmaps.
- Experience with Data Clean Rooms would be highly beneficial
- Experience influencing senior client stakeholders and turning complex data or technical solutions into commercially relevant recommendations.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years of relevant experience in ad sales, brand marketing, digital media, or a sales-related support function, with experience working with Retail brands.
- Strong understanding of the digital media ecosystem, with the ability to translate high-level business objectives into actionable digital/media strategies and roadmaps.
- Proven ability to analyse data and translate insights into actionable, client-centric recommendations that drive business outcomes.
- Strong understanding of media KPIs and measurement, particularly across brand marketing and performance/automated buying environments.
- Excellent verbal and written communication skills, with the ability to translate complex or technical concepts into clear, compelling narratives for non-technical stakeholders.
- Strong stakeholder management and collaboration skills, with the ability to work effectively cross-functionally while also operating independently and taking ownership.
- Self-starter mentality, with the ability to thrive in a dynamic, fast-paced environment and navigate ambiguity.

Preferred qualifications:
- Familiarity with ad verification and measurement partners, such as IAS, DoubleVerify (DV), and MOAT.
- Experience with Ad-Tech and Mar-Tech platforms, such as Google Analytics, Salesforce, LiveRamp, and Adobe.
- Experience developing client-facing digital/media strategies, measurement frameworks, or transformation roadmaps.
- Experience with Data Clean Rooms would be highly beneficial
- Experience influencing senior client stakeholders and turning complex data or technical solutions into commercially relevant recommendations.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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