Assortment Growth Strategist, Shop Tab - TikTok Shop (Malaysia)
Jun 19, 2026 Kuala Lumpur, Malaysia
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team
TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation
Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities:
- Drive end to end growth initiatives across assortment, traffic, conversion, and seller performance through data-driven problem solving.
- Lead strategic projects and experiments, including promotional mechanics, subsidy programs, flash sales, and platform growth initiatives to improve GMV, conversion, and ROI.
- Analyze user behavior, marketplace trends, competitor dynamics, and business performance to identify growth opportunities and define actionable strategies.
- Design and evaluate A/B tests and experiments, ensuring rigorous measurement and statistically significant outcomes.
- Partner with cross-functional teams across category, operations, product, search, campaigns, and regional stakeholders to drive execution and alignment.
- Translate business problems into scalable processes, product requirements, and operational solutions.
Qualifications
Minimum Qualification(s)
- Bachelor's Degree in any related major.
- Experience in working with cross-categories, cross-platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth
- Experience in experimentation, A/B testing, performance optimization, or growth initiatives.
- Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
- A versatile learner with the ability to thrive in ambiguous situations. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
- Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills
Preferred Qualification(s)
- Past relevant eCommerce experience on assortment strategy and drive the end to end life cycle of acquisition to incubation to scalable growth in one or more categories; defined assortment and seller segmentation, seller acquisition incentive, seller incubation mechanism, seller growth boosting
About the Team
TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation
Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities:
- Drive end to end growth initiatives across assortment, traffic, conversion, and seller performance through data-driven problem solving.
- Lead strategic projects and experiments, including promotional mechanics, subsidy programs, flash sales, and platform growth initiatives to improve GMV, conversion, and ROI.
- Analyze user behavior, marketplace trends, competitor dynamics, and business performance to identify growth opportunities and define actionable strategies.
- Design and evaluate A/B tests and experiments, ensuring rigorous measurement and statistically significant outcomes.
- Partner with cross-functional teams across category, operations, product, search, campaigns, and regional stakeholders to drive execution and alignment.
- Translate business problems into scalable processes, product requirements, and operational solutions.
Minimum Qualification(s)
- Bachelor's Degree in any related major.
- Experience in working with cross-categories, cross-platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth
- Experience in experimentation, A/B testing, performance optimization, or growth initiatives.
- Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
- A versatile learner with the ability to thrive in ambiguous situations. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
- Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills
Preferred Qualification(s)
- Past relevant eCommerce experience on assortment strategy and drive the end to end life cycle of acquisition to incubation to scalable growth in one or more categories; defined assortment and seller segmentation, seller acquisition incentive, seller incubation mechanism, seller growth boosting
About the Team
TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation
Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities:
- Drive end to end growth initiatives across assortment, traffic, conversion, and seller performance through data-driven problem solving.
- Lead strategic projects and experiments, including promotional mechanics, subsidy programs, flash sales, and platform growth initiatives to improve GMV, conversion, and ROI.
- Analyze user behavior, marketplace trends, competitor dynamics, and business performance to identify growth opportunities and define actionable strategies.
- Design and evaluate A/B tests and experiments, ensuring rigorous measurement and statistically significant outcomes.
- Partner with cross-functional teams across category, operations, product, search, campaigns, and regional stakeholders to drive execution and alignment.
- Translate business problems into scalable processes, product requirements, and operational solutions.
Qualifications
Minimum Qualification(s)
- Bachelor's Degree in any related major.
- Experience in working with cross-categories, cross-platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth
- Experience in experimentation, A/B testing, performance optimization, or growth initiatives.
- Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
- A versatile learner with the ability to thrive in ambiguous situations. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
- Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills
Preferred Qualification(s)
- Past relevant eCommerce experience on assortment strategy and drive the end to end life cycle of acquisition to incubation to scalable growth in one or more categories; defined assortment and seller segmentation, seller acquisition incentive, seller incubation mechanism, seller growth boosting
Responsibilities
ResponsibilitiesAbout the Team
TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation
Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities:
- Drive end to end growth initiatives across assortment, traffic, conversion, and seller performance through data-driven problem solving.
- Lead strategic projects and experiments, including promotional mechanics, subsidy programs, flash sales, and platform growth initiatives to improve GMV, conversion, and ROI.
- Analyze user behavior, marketplace trends, competitor dynamics, and business performance to identify growth opportunities and define actionable strategies.
- Design and evaluate A/B tests and experiments, ensuring rigorous measurement and statistically significant outcomes.
- Partner with cross-functional teams across category, operations, product, search, campaigns, and regional stakeholders to drive execution and alignment.
- Translate business problems into scalable processes, product requirements, and operational solutions.
Qualifications
QualificationsMinimum Qualification(s)
- Bachelor's Degree in any related major.
- Experience in working with cross-categories, cross-platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth
- Experience in experimentation, A/B testing, performance optimization, or growth initiatives.
- Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
- A versatile learner with the ability to thrive in ambiguous situations. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
- Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills
Preferred Qualification(s)
- Past relevant eCommerce experience on assortment strategy and drive the end to end life cycle of acquisition to incubation to scalable growth in one or more categories; defined assortment and seller segmentation, seller acquisition incentive, seller incubation mechanism, seller growth boosting
Additional Information
- Posted: Jun 19, 2026