Celebrity Live Ops Manager - TikTok LIVE AMS Marketing
Sep 23, 2026 Los Angeles
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team:
The TikTok LIVE AMS Marketing team drives growth and cultural relevance for TikTok LIVE across the Americas. The team focuses on high-impact celebrity LIVE events and flagship IPs such as TikTok LIVE Premiere, creating must-watch moments that connect creators, celebrities, and fans in real time.
About the Role:
As the Celebrity Live Ops Manager, you will lead the end-to-end operations of celebrity-led LIVE events. You will help shape and scale marquee programs, from global Q&As and premiere moments to concert series and other high-visibility campaigns. This role will build repeatable operational models and strong execution standards to support partnerships with top-tier talent.
Responsibilities:
- Lead strategy and execution for high-profile celebrity LIVE sessions, premieres, and concert series.
- Own and optimize key LIVE performance metrics, including Peak Concurrent Users, unique viewers, and impressions.
- Drive traffic and growth strategies to maximize visibility and engagement for flagship events.
- Partner closely with Product, Traffic, Marketing, and other cross-functional teams to improve LIVE features, tools, and event outcomes.
- Coordinate with talent representatives, agency partners, and internal stakeholders to deliver seamless event execution.
- Build and refine scalable operational frameworks and standard operating procedures for celebrity LIVE programs.
Qualifications
Minimum Qualifications:
- 3+ years of experience in live streaming operations, entertainment marketing, consulting, talent management, or a related field.
- Experience managing large-scale digital events, celebrity activations, or other high-visibility campaigns.
- Ability to build scalable operational processes and drive cross-functional execution in a fast-paced environment.
- Strong analytical skills with the ability to use performance data to generate actionable insights.
- Excellent communication and stakeholder management skills.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $198360 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team:
The TikTok LIVE AMS Marketing team drives growth and cultural relevance for TikTok LIVE across the Americas. The team focuses on high-impact celebrity LIVE events and flagship IPs such as TikTok LIVE Premiere, creating must-watch moments that connect creators, celebrities, and fans in real time.
About the Role:
As the Celebrity Live Ops Manager, you will lead the end-to-end operations of celebrity-led LIVE events. You will help shape and scale marquee programs, from global Q&As and premiere moments to concert series and other high-visibility campaigns. This role will build repeatable operational models and strong execution standards to support partnerships with top-tier talent.
Responsibilities:
- Lead strategy and execution for high-profile celebrity LIVE sessions, premieres, and concert series.
- Own and optimize key LIVE performance metrics, including Peak Concurrent Users, unique viewers, and impressions.
- Drive traffic and growth strategies to maximize visibility and engagement for flagship events.
- Partner closely with Product, Traffic, Marketing, and other cross-functional teams to improve LIVE features, tools, and event outcomes.
- Coordinate with talent representatives, agency partners, and internal stakeholders to deliver seamless event execution.
- Build and refine scalable operational frameworks and standard operating procedures for celebrity LIVE programs.
Minimum Qualifications:
- 3+ years of experience in live streaming operations, entertainment marketing, consulting, talent management, or a related field.
- Experience managing large-scale digital events, celebrity activations, or other high-visibility campaigns.
- Ability to build scalable operational processes and drive cross-functional execution in a fast-paced environment.
- Strong analytical skills with the ability to use performance data to generate actionable insights.
- Excellent communication and stakeholder management skills.
About the Team:
The TikTok LIVE AMS Marketing team drives growth and cultural relevance for TikTok LIVE across the Americas. The team focuses on high-impact celebrity LIVE events and flagship IPs such as TikTok LIVE Premiere, creating must-watch moments that connect creators, celebrities, and fans in real time.
About the Role:
As the Celebrity Live Ops Manager, you will lead the end-to-end operations of celebrity-led LIVE events. You will help shape and scale marquee programs, from global Q&As and premiere moments to concert series and other high-visibility campaigns. This role will build repeatable operational models and strong execution standards to support partnerships with top-tier talent.
Responsibilities:
- Lead strategy and execution for high-profile celebrity LIVE sessions, premieres, and concert series.
- Own and optimize key LIVE performance metrics, including Peak Concurrent Users, unique viewers, and impressions.
- Drive traffic and growth strategies to maximize visibility and engagement for flagship events.
- Partner closely with Product, Traffic, Marketing, and other cross-functional teams to improve LIVE features, tools, and event outcomes.
- Coordinate with talent representatives, agency partners, and internal stakeholders to deliver seamless event execution.
- Build and refine scalable operational frameworks and standard operating procedures for celebrity LIVE programs.
Qualifications
Minimum Qualifications:
- 3+ years of experience in live streaming operations, entertainment marketing, consulting, talent management, or a related field.
- Experience managing large-scale digital events, celebrity activations, or other high-visibility campaigns.
- Ability to build scalable operational processes and drive cross-functional execution in a fast-paced environment.
- Strong analytical skills with the ability to use performance data to generate actionable insights.
- Excellent communication and stakeholder management skills.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $198360 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the Team:
The TikTok LIVE AMS Marketing team drives growth and cultural relevance for TikTok LIVE across the Americas. The team focuses on high-impact celebrity LIVE events and flagship IPs such as TikTok LIVE Premiere, creating must-watch moments that connect creators, celebrities, and fans in real time.
About the Role:
As the Celebrity Live Ops Manager, you will lead the end-to-end operations of celebrity-led LIVE events. You will help shape and scale marquee programs, from global Q&As and premiere moments to concert series and other high-visibility campaigns. This role will build repeatable operational models and strong execution standards to support partnerships with top-tier talent.
Responsibilities:
- Lead strategy and execution for high-profile celebrity LIVE sessions, premieres, and concert series.
- Own and optimize key LIVE performance metrics, including Peak Concurrent Users, unique viewers, and impressions.
- Drive traffic and growth strategies to maximize visibility and engagement for flagship events.
- Partner closely with Product, Traffic, Marketing, and other cross-functional teams to improve LIVE features, tools, and event outcomes.
- Coordinate with talent representatives, agency partners, and internal stakeholders to deliver seamless event execution.
- Build and refine scalable operational frameworks and standard operating procedures for celebrity LIVE programs.
Qualifications
QualificationsMinimum Qualifications:
- 3+ years of experience in live streaming operations, entertainment marketing, consulting, talent management, or a related field.
- Experience managing large-scale digital events, celebrity activations, or other high-visibility campaigns.
- Ability to build scalable operational processes and drive cross-functional execution in a fast-paced environment.
- Strong analytical skills with the ability to use performance data to generate actionable insights.
- Excellent communication and stakeholder management skills.
Additional Information
- Salary: $115,520 – $198,360
- Posted: Sep 23, 2026