Creator Strategy Manager - TikTok Local Services
Jul 16, 2026 Los Angeles
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
About the Role
As a Vertical Ops Strategy & Growth Manager, you will own the strategy and growth of one of TikTok Local Services' strategic verticals (e.g. Travel or Dine-in). You will partner across Product, Category, Data Science, Marketing and Operations to identify the highest-impact business opportunities, shape marketplace strategy, and build scalable growth models for an evolving business in the US.
1. Own the end-to-end business strategy of a vertical, defining growth priorities and translating business goals into investment plans, operating mechanisms and cross-functional initiatives. You will continuously identify where the marketplace should grow next-from geographic expansion and merchant prioritization to creator ecosystem development and content supply strategy. Examples include:
- Travel: defining strategies to improve creator content supply, identifying priority geo hubs for business investment, and determining which hotels should be featured as priority category topics.
- Dine-in: analyzing content supply across merchant, geography and creator segments to identify underserved areas; designing creator incentive models to improve posting efficiency and ROI; and developing strategies to improve creator retention while reducing duplicate content.
2. Drive business planning and marketplace optimization through rigorous goal setting, KPI management, budget allocation and performance reviews. Leverage deep analytical problem solving to uncover structural opportunities across merchant coverage, creator participation, content distribution and marketplace health, and translate insights into actionable business strategies.
3. Incubate and scale strategic growth initiatives by tackling ambiguous business problems and validating new growth hypotheses. Design incentive mechanisms, operating models and GTM strategies that improve marketplace efficiency, strengthen supply quality, and establish scalable playbooks across the vertical.
4. Partner with Product and cross-functional leaders to shape platform capabilities and business strategy. Translate market insights and operational learnings into product roadmaps, resource allocation decisions and organizational priorities, influencing how the vertical evolves over the long term.
Qualifications
Minimum Qualifications
- Bachelor's degree or above, experience in strategy operations or analytical work.
- Excellent communication and partnership with XFN partners.
- Clear logic, strong execution ability, data analysis ability, strong self-drive, and resilience in navigating ambiguity and shifting priorities.
Preferred Qualifications
- Experience in management consultancy or product operations role is advantageous.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $258400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
About the Role
As a Vertical Ops Strategy & Growth Manager, you will own the strategy and growth of one of TikTok Local Services' strategic verticals (e.g. Travel or Dine-in). You will partner across Product, Category, Data Science, Marketing and Operations to identify the highest-impact business opportunities, shape marketplace strategy, and build scalable growth models for an evolving business in the US.
1. Own the end-to-end business strategy of a vertical, defining growth priorities and translating business goals into investment plans, operating mechanisms and cross-functional initiatives. You will continuously identify where the marketplace should grow next-from geographic expansion and merchant prioritization to creator ecosystem development and content supply strategy. Examples include:
- Travel: defining strategies to improve creator content supply, identifying priority geo hubs for business investment, and determining which hotels should be featured as priority category topics.
- Dine-in: analyzing content supply across merchant, geography and creator segments to identify underserved areas; designing creator incentive models to improve posting efficiency and ROI; and developing strategies to improve creator retention while reducing duplicate content.
2. Drive business planning and marketplace optimization through rigorous goal setting, KPI management, budget allocation and performance reviews. Leverage deep analytical problem solving to uncover structural opportunities across merchant coverage, creator participation, content distribution and marketplace health, and translate insights into actionable business strategies.
3. Incubate and scale strategic growth initiatives by tackling ambiguous business problems and validating new growth hypotheses. Design incentive mechanisms, operating models and GTM strategies that improve marketplace efficiency, strengthen supply quality, and establish scalable playbooks across the vertical.
4. Partner with Product and cross-functional leaders to shape platform capabilities and business strategy. Translate market insights and operational learnings into product roadmaps, resource allocation decisions and organizational priorities, influencing how the vertical evolves over the long term.
Minimum Qualifications
- Bachelor's degree or above, experience in strategy operations or analytical work.
- Excellent communication and partnership with XFN partners.
- Clear logic, strong execution ability, data analysis ability, strong self-drive, and resilience in navigating ambiguity and shifting priorities.
Preferred Qualifications
- Experience in management consultancy or product operations role is advantageous.
About the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
About the Role
As a Vertical Ops Strategy & Growth Manager, you will own the strategy and growth of one of TikTok Local Services' strategic verticals (e.g. Travel or Dine-in). You will partner across Product, Category, Data Science, Marketing and Operations to identify the highest-impact business opportunities, shape marketplace strategy, and build scalable growth models for an evolving business in the US.
1. Own the end-to-end business strategy of a vertical, defining growth priorities and translating business goals into investment plans, operating mechanisms and cross-functional initiatives. You will continuously identify where the marketplace should grow next-from geographic expansion and merchant prioritization to creator ecosystem development and content supply strategy. Examples include:
- Travel: defining strategies to improve creator content supply, identifying priority geo hubs for business investment, and determining which hotels should be featured as priority category topics.
- Dine-in: analyzing content supply across merchant, geography and creator segments to identify underserved areas; designing creator incentive models to improve posting efficiency and ROI; and developing strategies to improve creator retention while reducing duplicate content.
2. Drive business planning and marketplace optimization through rigorous goal setting, KPI management, budget allocation and performance reviews. Leverage deep analytical problem solving to uncover structural opportunities across merchant coverage, creator participation, content distribution and marketplace health, and translate insights into actionable business strategies.
3. Incubate and scale strategic growth initiatives by tackling ambiguous business problems and validating new growth hypotheses. Design incentive mechanisms, operating models and GTM strategies that improve marketplace efficiency, strengthen supply quality, and establish scalable playbooks across the vertical.
4. Partner with Product and cross-functional leaders to shape platform capabilities and business strategy. Translate market insights and operational learnings into product roadmaps, resource allocation decisions and organizational priorities, influencing how the vertical evolves over the long term.
Qualifications
Minimum Qualifications
- Bachelor's degree or above, experience in strategy operations or analytical work.
- Excellent communication and partnership with XFN partners.
- Clear logic, strong execution ability, data analysis ability, strong self-drive, and resilience in navigating ambiguity and shifting priorities.
Preferred Qualifications
- Experience in management consultancy or product operations role is advantageous.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $258400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
About the Role
As a Vertical Ops Strategy & Growth Manager, you will own the strategy and growth of one of TikTok Local Services' strategic verticals (e.g. Travel or Dine-in). You will partner across Product, Category, Data Science, Marketing and Operations to identify the highest-impact business opportunities, shape marketplace strategy, and build scalable growth models for an evolving business in the US.
1. Own the end-to-end business strategy of a vertical, defining growth priorities and translating business goals into investment plans, operating mechanisms and cross-functional initiatives. You will continuously identify where the marketplace should grow next-from geographic expansion and merchant prioritization to creator ecosystem development and content supply strategy. Examples include:
- Travel: defining strategies to improve creator content supply, identifying priority geo hubs for business investment, and determining which hotels should be featured as priority category topics.
- Dine-in: analyzing content supply across merchant, geography and creator segments to identify underserved areas; designing creator incentive models to improve posting efficiency and ROI; and developing strategies to improve creator retention while reducing duplicate content.
2. Drive business planning and marketplace optimization through rigorous goal setting, KPI management, budget allocation and performance reviews. Leverage deep analytical problem solving to uncover structural opportunities across merchant coverage, creator participation, content distribution and marketplace health, and translate insights into actionable business strategies.
3. Incubate and scale strategic growth initiatives by tackling ambiguous business problems and validating new growth hypotheses. Design incentive mechanisms, operating models and GTM strategies that improve marketplace efficiency, strengthen supply quality, and establish scalable playbooks across the vertical.
4. Partner with Product and cross-functional leaders to shape platform capabilities and business strategy. Translate market insights and operational learnings into product roadmaps, resource allocation decisions and organizational priorities, influencing how the vertical evolves over the long term.
Qualifications
QualificationsMinimum Qualifications
- Bachelor's degree or above, experience in strategy operations or analytical work.
- Excellent communication and partnership with XFN partners.
- Clear logic, strong execution ability, data analysis ability, strong self-drive, and resilience in navigating ambiguity and shifting priorities.
Preferred Qualifications
- Experience in management consultancy or product operations role is advantageous.
Additional Information
- Job category: Operations
- Salary: $115,520 – $258,400
- Posted: Jul 16, 2026