Search Product Manager (Content Ecosystem) - TikTok
Aug 3, 2026 San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About Team
The TikTok Search Content Ecosystem team is responsible for building a scalable, and high-quality search content ecosystem.
Our mission is to grow the supply of valuable, search-driven content by improving creators' understanding of Search, empowering them with the right tools and insights, and shaping sustainable content production behaviors - ultimately driving long-term growth of TikTok Search.
Responsibilities:
Creator Search Mindset & Capability Building
- Drive creators' transition from passive distribution to intentional creation for Search
- Build creator education frameworks, best practices, and content paradigms for Search creation
- Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth
Search Content Tooling (CSI) Growth & Optimization
- Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output
- Improve conversion across the funnel: awareness → usage → content production
- Continuously iterate tools and AI capabilities based on creator feedback and data insights
Data-Driven Measurement & Iteration
- Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)
- Use experiments, data analysis, and content diagnostics to validate strategy effectiveness
- Evaluate Search content impact from a long-term ecosystem and business perspective
Cross-Functional Collaboration
- Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams
- Drive complex, multi-stakeholder initiatives in a fast-moving and ambiguous environment
- Balance short-term growth targets with long-term ecosystem sustainability
Qualifications
Minimum Qualifications:
- 5+ years of experience in product, program, or ecosystem-related roles
- Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
- Excellent problem-structuring and execution skills in complex environments
- Strong data literacy and user-centric decision-making mindset
Preferred Qualifications:
- Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
- Proven track record in 0→1 or scaled ecosystem growth initiatives
- Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
- Experience working in global or cross-cultural teams
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $185600 - $374000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About Team
The TikTok Search Content Ecosystem team is responsible for building a scalable, and high-quality search content ecosystem.
Our mission is to grow the supply of valuable, search-driven content by improving creators' understanding of Search, empowering them with the right tools and insights, and shaping sustainable content production behaviors - ultimately driving long-term growth of TikTok Search.
Responsibilities:
Creator Search Mindset & Capability Building
- Drive creators' transition from passive distribution to intentional creation for Search
- Build creator education frameworks, best practices, and content paradigms for Search creation
- Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth
Search Content Tooling (CSI) Growth & Optimization
- Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output
- Improve conversion across the funnel: awareness → usage → content production
- Continuously iterate tools and AI capabilities based on creator feedback and data insights
Data-Driven Measurement & Iteration
- Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)
- Use experiments, data analysis, and content diagnostics to validate strategy effectiveness
- Evaluate Search content impact from a long-term ecosystem and business perspective
Cross-Functional Collaboration
- Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams
- Drive complex, multi-stakeholder initiatives in a fast-moving and ambiguous environment
- Balance short-term growth targets with long-term ecosystem sustainability
Minimum Qualifications:
- 5+ years of experience in product, program, or ecosystem-related roles
- Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
- Excellent problem-structuring and execution skills in complex environments
- Strong data literacy and user-centric decision-making mindset
Preferred Qualifications:
- Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
- Proven track record in 0→1 or scaled ecosystem growth initiatives
- Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
- Experience working in global or cross-cultural teams
About Team
The TikTok Search Content Ecosystem team is responsible for building a scalable, and high-quality search content ecosystem.
Our mission is to grow the supply of valuable, search-driven content by improving creators' understanding of Search, empowering them with the right tools and insights, and shaping sustainable content production behaviors - ultimately driving long-term growth of TikTok Search.
Responsibilities:
Creator Search Mindset & Capability Building
- Drive creators' transition from passive distribution to intentional creation for Search
- Build creator education frameworks, best practices, and content paradigms for Search creation
- Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth
Search Content Tooling (CSI) Growth & Optimization
- Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output
- Improve conversion across the funnel: awareness → usage → content production
- Continuously iterate tools and AI capabilities based on creator feedback and data insights
Data-Driven Measurement & Iteration
- Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)
- Use experiments, data analysis, and content diagnostics to validate strategy effectiveness
- Evaluate Search content impact from a long-term ecosystem and business perspective
Cross-Functional Collaboration
- Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams
- Drive complex, multi-stakeholder initiatives in a fast-moving and ambiguous environment
- Balance short-term growth targets with long-term ecosystem sustainability
Qualifications
Minimum Qualifications:
- 5+ years of experience in product, program, or ecosystem-related roles
- Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
- Excellent problem-structuring and execution skills in complex environments
- Strong data literacy and user-centric decision-making mindset
Preferred Qualifications:
- Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
- Proven track record in 0→1 or scaled ecosystem growth initiatives
- Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
- Experience working in global or cross-cultural teams
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $185600 - $374000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout Team
The TikTok Search Content Ecosystem team is responsible for building a scalable, and high-quality search content ecosystem.
Our mission is to grow the supply of valuable, search-driven content by improving creators' understanding of Search, empowering them with the right tools and insights, and shaping sustainable content production behaviors - ultimately driving long-term growth of TikTok Search.
Responsibilities:
Creator Search Mindset & Capability Building
- Drive creators' transition from passive distribution to intentional creation for Search
- Build creator education frameworks, best practices, and content paradigms for Search creation
- Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth
Search Content Tooling (CSI) Growth & Optimization
- Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output
- Improve conversion across the funnel: awareness → usage → content production
- Continuously iterate tools and AI capabilities based on creator feedback and data insights
Data-Driven Measurement & Iteration
- Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)
- Use experiments, data analysis, and content diagnostics to validate strategy effectiveness
- Evaluate Search content impact from a long-term ecosystem and business perspective
Cross-Functional Collaboration
- Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams
- Drive complex, multi-stakeholder initiatives in a fast-moving and ambiguous environment
- Balance short-term growth targets with long-term ecosystem sustainability
Qualifications
QualificationsMinimum Qualifications:
- 5+ years of experience in product, program, or ecosystem-related roles
- Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
- Excellent problem-structuring and execution skills in complex environments
- Strong data literacy and user-centric decision-making mindset
Preferred Qualifications:
- Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
- Proven track record in 0→1 or scaled ecosystem growth initiatives
- Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
- Experience working in global or cross-cultural teams
Additional Information
- Salary: $185,600 – $374,000
- Posted: Aug 3, 2026