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TikTok

Special Project and Analytics Strategist Lead (TikTok Shop, Malaysia)

Jul 23, 2026• Kuala Lumpur, Malaysia

About us

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

★ 4.5 out of 5 · 6 reviews

  • Size: 10,000+ employees
  • Industry: Technology: Consumer Internet
View company profile ›

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

About the team
The FMCG team drives growth across everyday essentials. We partner with leading brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities
- Dissemble goals , formulate budget plans, and transforming goals into executable plans.
- Formulate the go-to-market, seller/brand growth and merchandise strategy for market; evaluate and evolve the strategy to meet business needs.
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks.
- Help business growth through product optimization, merchant governance and data analysis;
- Implement and manage important merchant strategies including project management
- Strong interpersonal and collaboration skills with Account Managers and Cross-function teams to develop incentives and policies to grow the merchants

Qualifications

Minimum Qualifications
- Bachelor's Degree or equivalent practical experience.
- 4+ years of experience in consulting firm or internet strategy, industry or market research and business analytics
- Experience in budget planning

Preferred Qualifications
- Direct experience with eCommerce Industry
- Familiar with eCommerce in Malaysia Market

Responsibilities

Responsibilities

About the team
The FMCG team drives growth across everyday essentials. We partner with leading brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities
- Dissemble goals , formulate budget plans, and transforming goals into executable plans.
- Formulate the go-to-market, seller/brand growth and merchandise strategy for market; evaluate and evolve the strategy to meet business needs.
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks.
- Help business growth through product optimization, merchant governance and data analysis;
- Implement and manage important merchant strategies including project management
- Strong interpersonal and collaboration skills with Account Managers and Cross-function teams to develop incentives and policies to grow the merchants

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's Degree or equivalent practical experience.
- 4+ years of experience in consulting firm or internet strategy, industry or market research and business analytics
- Experience in budget planning

Preferred Qualifications
- Direct experience with eCommerce Industry
- Familiar with eCommerce in Malaysia Market

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Additional Information

  • Posted: Jul 23, 2026
Apply on company site
Apply on company site

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