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TikTok

Strategic Account Manager Brands Management, LifeStyle (TikTok Shop, Malaysia)

Sep 28, 2026• Kuala Lumpur, Malaysia

About us

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

★ 4.5 out of 5 · 6 reviews

  • Size: 10,000+ employees
  • Industry: Technology: Consumer Internet
View company profile ›

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The team drives, leads and grows the TikTok Shop Toys Hobbies and Kitchenware category, providing both sellers and buyers a seamless shopping experience.

You will be partnering with brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities:
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Lifestyle or General Merchandise brands.
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Qualifications

Minimum Qualification(s)
- Minimum Bachelor's Degree or above with working experience in eCommerce.
- A good team player, fast learner and open to changes
- Strong critical thinking and problem-solving skills with the ability to translate data and insights into actionable business strategies.
- Excellent stakeholder management and communication skills, with experience working across cross-functional teams and external parties.
- Self-driven, commercially minded, and able to thrive in a fast-paced, performance-driven environment.

Preferred Qualification(s)
- Strong network and proven experience managing brands, principals, or top sellers within the e-Commerce ecosystem.
- Proficient in Microsoft Excel and PowerPoint, with strong capability in data analysis, reporting, and business presentation.

Responsibilities

Responsibilities

The team drives, leads and grows the TikTok Shop Toys Hobbies and Kitchenware category, providing both sellers and buyers a seamless shopping experience.

You will be partnering with brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities:
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Lifestyle or General Merchandise brands.
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Qualifications

Qualifications

Minimum Qualification(s)
- Minimum Bachelor's Degree or above with working experience in eCommerce.
- A good team player, fast learner and open to changes
- Strong critical thinking and problem-solving skills with the ability to translate data and insights into actionable business strategies.
- Excellent stakeholder management and communication skills, with experience working across cross-functional teams and external parties.
- Self-driven, commercially minded, and able to thrive in a fast-paced, performance-driven environment.

Preferred Qualification(s)
- Strong network and proven experience managing brands, principals, or top sellers within the e-Commerce ecosystem.
- Proficient in Microsoft Excel and PowerPoint, with strong capability in data analysis, reporting, and business presentation.

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Additional Information

  • Posted: Sep 28, 2026
Apply on company site
Apply on company site

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