TikTok Shop - Category Manager, Lifestyle (Thailand)
Mar 27, 2026 Bangkok, Thailand
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
In this role you will be responsible in developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok.
Roles & Responsibilities:
- Map category and sub categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
- Develop and execute initiatives to scale the category, balancing growth investment with profitability goals
- Plan, execute and maintain category performance (from acquisition to incubation and development)
- Build a robust team, and manage collaborative and goal-oriented team culture
- Collaborate cross-functionally (e.g., marketing, operations, supply) to execute category initiatives
- Come up with initiatives to continuously improve competitiveness advantage
Qualifications
Minimum Qualifications:
- Minimum Bachelor's degree or above
- 5+ years experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- English and Thai proficiency
Preferred Qualifications:
- Good interpersonal skills, strong logical thinking, and analytical skills
- Well connected to big players within the industry
- Collaborative and open to changes and challenges
In this role you will be responsible in developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok.
Roles & Responsibilities:
- Map category and sub categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
- Develop and execute initiatives to scale the category, balancing growth investment with profitability goals
- Plan, execute and maintain category performance (from acquisition to incubation and development)
- Build a robust team, and manage collaborative and goal-oriented team culture
- Collaborate cross-functionally (e.g., marketing, operations, supply) to execute category initiatives
- Come up with initiatives to continuously improve competitiveness advantage
Minimum Qualifications:
- Minimum Bachelor's degree or above
- 5+ years experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- English and Thai proficiency
Preferred Qualifications:
- Good interpersonal skills, strong logical thinking, and analytical skills
- Well connected to big players within the industry
- Collaborative and open to changes and challenges
In this role you will be responsible in developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok.
Roles & Responsibilities:
- Map category and sub categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
- Develop and execute initiatives to scale the category, balancing growth investment with profitability goals
- Plan, execute and maintain category performance (from acquisition to incubation and development)
- Build a robust team, and manage collaborative and goal-oriented team culture
- Collaborate cross-functionally (e.g., marketing, operations, supply) to execute category initiatives
- Come up with initiatives to continuously improve competitiveness advantage
Qualifications
Minimum Qualifications:
- Minimum Bachelor's degree or above
- 5+ years experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- English and Thai proficiency
Preferred Qualifications:
- Good interpersonal skills, strong logical thinking, and analytical skills
- Well connected to big players within the industry
- Collaborative and open to changes and challenges
Responsibilities
ResponsibilitiesIn this role you will be responsible in developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok.
Roles & Responsibilities:
- Map category and sub categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
- Develop and execute initiatives to scale the category, balancing growth investment with profitability goals
- Plan, execute and maintain category performance (from acquisition to incubation and development)
- Build a robust team, and manage collaborative and goal-oriented team culture
- Collaborate cross-functionally (e.g., marketing, operations, supply) to execute category initiatives
- Come up with initiatives to continuously improve competitiveness advantage
Qualifications
QualificationsMinimum Qualifications:
- Minimum Bachelor's degree or above
- 5+ years experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- English and Thai proficiency
Preferred Qualifications:
- Good interpersonal skills, strong logical thinking, and analytical skills
- Well connected to big players within the industry
- Collaborative and open to changes and challenges
Additional Information
- Posted: Mar 27, 2026