TikTok Shop - Monetization Strategy Manager
May 21, 2026 Seattle
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the team
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.
Responsibilities
- Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
- Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
- Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.
Qualifications
Minimum Qualifications:
- E-commerce/Content monetization experience required.
- Complex project management capabilities, able to research and design new business models individually.
- Good collaborative skills, able to work with various functions to integrate resources and processes.
- Fast learning and problem-solving skills, and able to handle 0-1 projects
Preferred Qualifications:
- Strong social media exposure and marketing ability across multiple platforms.
- Familiar with TikTok short video and live-streaming eco-system is a plus.
- Result driven, strategic thinking, data-driven, and hands-on.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $151050 - $258400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the team
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.
Responsibilities
- Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
- Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
- Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.
Minimum Qualifications:
- E-commerce/Content monetization experience required.
- Complex project management capabilities, able to research and design new business models individually.
- Good collaborative skills, able to work with various functions to integrate resources and processes.
- Fast learning and problem-solving skills, and able to handle 0-1 projects
Preferred Qualifications:
- Strong social media exposure and marketing ability across multiple platforms.
- Familiar with TikTok short video and live-streaming eco-system is a plus.
- Result driven, strategic thinking, data-driven, and hands-on.
About the team
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.
Responsibilities
- Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
- Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
- Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.
Qualifications
Minimum Qualifications:
- E-commerce/Content monetization experience required.
- Complex project management capabilities, able to research and design new business models individually.
- Good collaborative skills, able to work with various functions to integrate resources and processes.
- Fast learning and problem-solving skills, and able to handle 0-1 projects
Preferred Qualifications:
- Strong social media exposure and marketing ability across multiple platforms.
- Familiar with TikTok short video and live-streaming eco-system is a plus.
- Result driven, strategic thinking, data-driven, and hands-on.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $151050 - $258400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the team
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.
Responsibilities
- Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
- Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
- Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.
Qualifications
QualificationsMinimum Qualifications:
- E-commerce/Content monetization experience required.
- Complex project management capabilities, able to research and design new business models individually.
- Good collaborative skills, able to work with various functions to integrate resources and processes.
- Fast learning and problem-solving skills, and able to handle 0-1 projects
Preferred Qualifications:
- Strong social media exposure and marketing ability across multiple platforms.
- Familiar with TikTok short video and live-streaming eco-system is a plus.
- Result driven, strategic thinking, data-driven, and hands-on.
Additional Information
- Job category: Operations
- Salary: $151,050 – $258,400
- Posted: May 21, 2026