TikTok Shop - Product Strategy and Operation Manager, Creator and Affiliates
May 22, 2026 Seattle
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team
The Creator Product Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in Tiktok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.
TikTok Commerce Product Strategy and Operation Manager work closely with Product Managers, Research & Development, business operations and various other counterparts to ensure the successful adoption of TikTok eCommerce platform by end-users, merchants, creators and TikTok employees. They will contribute to developing product strategy, as well as inbound and outbound responsibilities.
Responsibilities:
- Define global creator product and operation strategy based on overall product strategy.
- Co-own the creator business goals with operation teams and together define market specific product strategy.
- Based on market analysis, work with PM, Ops, algorithm and other teams to define detailed execution plans and drive for results.
- Drive go-to-market strategies to increase adoption and usage of TikTok shop products for Creators and Affiliates on the platform.
Qualifications
Minimum Qualifications
- 2+ years experience in product operations, GTM, or product management.
- Strong ecommerce marketplace product or operation experience.
- In depth understanding of merchandising strategy, especially how to leverage different strategies to drive business growth.
- Knowledgeable about creator (influencer) ecosystem and prior experience working with creator products are preferred.
- Bachelor degree is required.
Preferred Qualification
- Experience with live streaming tools or platforms.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $198360 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The Creator Product Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in Tiktok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.
TikTok Commerce Product Strategy and Operation Manager work closely with Product Managers, Research & Development, business operations and various other counterparts to ensure the successful adoption of TikTok eCommerce platform by end-users, merchants, creators and TikTok employees. They will contribute to developing product strategy, as well as inbound and outbound responsibilities.
Responsibilities:
- Define global creator product and operation strategy based on overall product strategy.
- Co-own the creator business goals with operation teams and together define market specific product strategy.
- Based on market analysis, work with PM, Ops, algorithm and other teams to define detailed execution plans and drive for results.
- Drive go-to-market strategies to increase adoption and usage of TikTok shop products for Creators and Affiliates on the platform.
Minimum Qualifications
- 2+ years experience in product operations, GTM, or product management.
- Strong ecommerce marketplace product or operation experience.
- In depth understanding of merchandising strategy, especially how to leverage different strategies to drive business growth.
- Knowledgeable about creator (influencer) ecosystem and prior experience working with creator products are preferred.
- Bachelor degree is required.
Preferred Qualification
- Experience with live streaming tools or platforms.
About the Team
The Creator Product Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in Tiktok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.
TikTok Commerce Product Strategy and Operation Manager work closely with Product Managers, Research & Development, business operations and various other counterparts to ensure the successful adoption of TikTok eCommerce platform by end-users, merchants, creators and TikTok employees. They will contribute to developing product strategy, as well as inbound and outbound responsibilities.
Responsibilities:
- Define global creator product and operation strategy based on overall product strategy.
- Co-own the creator business goals with operation teams and together define market specific product strategy.
- Based on market analysis, work with PM, Ops, algorithm and other teams to define detailed execution plans and drive for results.
- Drive go-to-market strategies to increase adoption and usage of TikTok shop products for Creators and Affiliates on the platform.
Qualifications
Minimum Qualifications
- 2+ years experience in product operations, GTM, or product management.
- Strong ecommerce marketplace product or operation experience.
- In depth understanding of merchandising strategy, especially how to leverage different strategies to drive business growth.
- Knowledgeable about creator (influencer) ecosystem and prior experience working with creator products are preferred.
- Bachelor degree is required.
Preferred Qualification
- Experience with live streaming tools or platforms.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $198360 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the Team
The Creator Product Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in Tiktok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.
TikTok Commerce Product Strategy and Operation Manager work closely with Product Managers, Research & Development, business operations and various other counterparts to ensure the successful adoption of TikTok eCommerce platform by end-users, merchants, creators and TikTok employees. They will contribute to developing product strategy, as well as inbound and outbound responsibilities.
Responsibilities:
- Define global creator product and operation strategy based on overall product strategy.
- Co-own the creator business goals with operation teams and together define market specific product strategy.
- Based on market analysis, work with PM, Ops, algorithm and other teams to define detailed execution plans and drive for results.
- Drive go-to-market strategies to increase adoption and usage of TikTok shop products for Creators and Affiliates on the platform.
Qualifications
QualificationsMinimum Qualifications
- 2+ years experience in product operations, GTM, or product management.
- Strong ecommerce marketplace product or operation experience.
- In depth understanding of merchandising strategy, especially how to leverage different strategies to drive business growth.
- Knowledgeable about creator (influencer) ecosystem and prior experience working with creator products are preferred.
- Bachelor degree is required.
Preferred Qualification
- Experience with live streaming tools or platforms.
Additional Information
- Salary: $115,520 – $198,360
- Posted: May 22, 2026