TikTok Shop - Strategy & Operations Manager, Merchant Growth
Mar 11, 2026 Los Angeles
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team
The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
Responsibilities
- Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop.
- Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.
- Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.
- Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.
- Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.
- Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.
Qualifications
Minimum Qualifications
- Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
- 5+ years of experience in e-commerce strategy, marketplace operations, merchant operations, or related fields..
- Experience collaborating with cross-functional teams such as operations, product, or merchant success teams.
- Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development.
Preferred Qualifications
- Experience working with marketplace platforms, merchant ecosystems, or e-commerce growth initiatives.
- Demonstrated ability to design and implement scalable operational or product solutions.
- Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams.
- Highly proactive with strong ownership, and able to thrive in a fast-paced and evolving environment.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $151050 - $342000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
Responsibilities
- Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop.
- Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.
- Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.
- Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.
- Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.
- Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.
Minimum Qualifications
- Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
- 5+ years of experience in e-commerce strategy, marketplace operations, merchant operations, or related fields..
- Experience collaborating with cross-functional teams such as operations, product, or merchant success teams.
- Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development.
Preferred Qualifications
- Experience working with marketplace platforms, merchant ecosystems, or e-commerce growth initiatives.
- Demonstrated ability to design and implement scalable operational or product solutions.
- Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams.
- Highly proactive with strong ownership, and able to thrive in a fast-paced and evolving environment.
About the Team
The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
Responsibilities
- Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop.
- Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.
- Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.
- Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.
- Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.
- Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.
Qualifications
Minimum Qualifications
- Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
- 5+ years of experience in e-commerce strategy, marketplace operations, merchant operations, or related fields..
- Experience collaborating with cross-functional teams such as operations, product, or merchant success teams.
- Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development.
Preferred Qualifications
- Experience working with marketplace platforms, merchant ecosystems, or e-commerce growth initiatives.
- Demonstrated ability to design and implement scalable operational or product solutions.
- Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams.
- Highly proactive with strong ownership, and able to thrive in a fast-paced and evolving environment.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $151050 - $342000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the Team
The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
Responsibilities
- Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop.
- Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.
- Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.
- Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.
- Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.
- Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.
Qualifications
QualificationsMinimum Qualifications
- Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
- 5+ years of experience in e-commerce strategy, marketplace operations, merchant operations, or related fields..
- Experience collaborating with cross-functional teams such as operations, product, or merchant success teams.
- Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development.
Preferred Qualifications
- Experience working with marketplace platforms, merchant ecosystems, or e-commerce growth initiatives.
- Demonstrated ability to design and implement scalable operational or product solutions.
- Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams.
- Highly proactive with strong ownership, and able to thrive in a fast-paced and evolving environment.
Additional Information
- Job category: Operations
- Salary: $151,050 – $342,000
- Posted: Mar 11, 2026