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Responsibilities

About the team
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

Responsibilities
- Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.
- Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
- Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
- Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
- Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
- Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Qualifications

Minimum Qualifications
- Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
- 5 years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
- Strong analytical capabilities and experience using data to identify business opportunities.
- Familiarity with consumer trends and retail or e-commerce market dynamics.

Preferred Qualifications
- Experience working in marketplace platforms, retail strategy, consulting, or category management.
- Strong business judgment and structured problem-solving capabilities.
- Experience working with data to support business analysis and strategic planning.
- Self-driven with strong ownership and the ability to adapt in a fast-moving environment.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
- 5 years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
- Strong analytical capabilities and experience using data to identify business opportunities.
- Familiarity with consumer trends and retail or e-commerce market dynamics.

Preferred Qualifications
- Experience working in marketplace platforms, retail strategy, consulting, or category management.
- Strong business judgment and structured problem-solving capabilities.
- Experience working with data to support business analysis and strategic planning.
- Self-driven with strong ownership and the ability to adapt in a fast-moving environment.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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