TikTok Shop - Mass Acquisition & Incubation Business Manager (Electronics, Books, Hardlines & Virtual Goods)
Jun 17, 2026 Los Angeles
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.
Responsibilities:
- Define massive seller business development and incubation strategy, lead end-to-end incubation operations for high-potential sellers, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
- Own the strategy and execution to increase the number of active sales sellers and drive high-quality sellers growth for TikTok Shop, including developing lifecycle incubation plans and optimising growth levers through various initiatives.
- Collaborate with internal cross-functional teams to coordinate resources, drive seller GMV growth and improve adoption of affiliate, livestream and shoptab etc.
- Conduct deep-dive analyses to understand seller segments, diagnose performance blockers, surface root causes by data analysis and translate insights into actionable plan and process improvements.
Qualifications
Minimum Qualifications:
- 5+ years experience in consulting industry, creator management, account management, or sales for retailer, or ecommerce platform.
- Experience managing a scalable process to meet business targets, and the analytical and problem-solving ability to improve the process to support business growth
- Excellent communication and cross-team collaboration, skilled at moving things forward.
Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $258400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.
Responsibilities:
- Define massive seller business development and incubation strategy, lead end-to-end incubation operations for high-potential sellers, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
- Own the strategy and execution to increase the number of active sales sellers and drive high-quality sellers growth for TikTok Shop, including developing lifecycle incubation plans and optimising growth levers through various initiatives.
- Collaborate with internal cross-functional teams to coordinate resources, drive seller GMV growth and improve adoption of affiliate, livestream and shoptab etc.
- Conduct deep-dive analyses to understand seller segments, diagnose performance blockers, surface root causes by data analysis and translate insights into actionable plan and process improvements.
Minimum Qualifications:
- 5+ years experience in consulting industry, creator management, account management, or sales for retailer, or ecommerce platform.
- Experience managing a scalable process to meet business targets, and the analytical and problem-solving ability to improve the process to support business growth
- Excellent communication and cross-team collaboration, skilled at moving things forward.
Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.
Responsibilities:
- Define massive seller business development and incubation strategy, lead end-to-end incubation operations for high-potential sellers, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
- Own the strategy and execution to increase the number of active sales sellers and drive high-quality sellers growth for TikTok Shop, including developing lifecycle incubation plans and optimising growth levers through various initiatives.
- Collaborate with internal cross-functional teams to coordinate resources, drive seller GMV growth and improve adoption of affiliate, livestream and shoptab etc.
- Conduct deep-dive analyses to understand seller segments, diagnose performance blockers, surface root causes by data analysis and translate insights into actionable plan and process improvements.
Qualifications
Minimum Qualifications:
- 5+ years experience in consulting industry, creator management, account management, or sales for retailer, or ecommerce platform.
- Experience managing a scalable process to meet business targets, and the analytical and problem-solving ability to improve the process to support business growth
- Excellent communication and cross-team collaboration, skilled at moving things forward.
Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115520 - $258400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesTeam Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.
Responsibilities:
- Define massive seller business development and incubation strategy, lead end-to-end incubation operations for high-potential sellers, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
- Own the strategy and execution to increase the number of active sales sellers and drive high-quality sellers growth for TikTok Shop, including developing lifecycle incubation plans and optimising growth levers through various initiatives.
- Collaborate with internal cross-functional teams to coordinate resources, drive seller GMV growth and improve adoption of affiliate, livestream and shoptab etc.
- Conduct deep-dive analyses to understand seller segments, diagnose performance blockers, surface root causes by data analysis and translate insights into actionable plan and process improvements.
Qualifications
QualificationsMinimum Qualifications:
- 5+ years experience in consulting industry, creator management, account management, or sales for retailer, or ecommerce platform.
- Experience managing a scalable process to meet business targets, and the analytical and problem-solving ability to improve the process to support business growth
- Excellent communication and cross-team collaboration, skilled at moving things forward.
Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
Additional Information
- Job category: Operations
- Salary: $115,520 – $258,400
- Posted: Jun 17, 2026