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TikTok

Lead Content Designer (Multiple Positions)

San JoseDesign$236,288 – $272,000Posted Sep 11, 2026

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.

About the Team
Our team plays a crucial role in ensuring the company's success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you'll be part of a team that's developing new solutions to new challenges. It's working fast, at scale, and we're making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities
Develop, optimize and localize content design and user experience (UX) writing strategies for ad monetization products.
Conduct data analysis, user research, and competitive analysis, to develop solutions that improve ad content clarity and quality, user engagement, conversion, and revenue.
Apply user insights to craft and edit clear and concise user experience/user interface (UX/UI) texts.
Drive collaboration across geographically diverse, internal teams, including facilitating workshops, design reviews, and strategy sessions to ensure a cohesive product narrative and timely project execution.
Devise content design workflows to automate tasks, accelerate prototyping, and streamline cross-team engagement.
Monitor and evaluate ad performance and iteratively improve advertising content.
Establish content and style guidelines to support scalable and high-quality ad content solutions across markets.
Mentor junior-level team members and share content design best practices.

Qualifications

Qualifications
Must have a Bachelor's degree or foreign equivalent degree in English, Communications, Journalism, Marketing, Human-Computer Interaction, Digital Media, or a related field, and 6 years of related work experience. In lieu of a Bachelor's degree, employer will accept an additional 2 years of related work experience.

Of the required experience, must have 4 years of experience in each of the following:
Working with designers and engineers to develop UX/UI content, including modals, badges, banners, tool tips, error messages, site navigation, mobile applications content, desktop content, feature names, notifications, and emails;
Creating and maintaining content strategy guidelines and terminology glossaries;
Planning and facilitating user interviews, usability research, usability tests, A/B tests, and testing to validate content decisions;
Collaborating with cross-functional teams, including engineering and translation team, to develop UX/UI contents that are localized to assist users in a specific market;
Analyzing and presenting complex data and data insights to both technical and non-technical audiences; and
Project management, including creating project plans, managing timelines, and coordinating tasks with cross-functional teams.

Travel Requirement: International travel required up to 5%.

Employer: TT Commerce & Global Services LLC
Type: Full time, 40 hours/week
Location: San Jose, CA
Salary Range: $236288 - $272000 per year

To Apply, click the apply button below. Contact lpresumesttc@tiktok.com if you have difficulty submitting resume through the website.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

#IND-DNI

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $236288 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Qualifications
Must have a Bachelor's degree or foreign equivalent degree in English, Communications, Journalism, Marketing, Human-Computer Interaction, Digital Media, or a related field, and 6 years of related work experience. In lieu of a Bachelor's degree, employer will accept an additional 2 years of related work experience.

Of the required experience, must have 4 years of experience in each of the following:
Working with designers and engineers to develop UX/UI content, including modals, badges, banners, tool tips, error messages, site navigation, mobile applications content, desktop content, feature names, notifications, and emails;
Creating and maintaining content strategy guidelines and terminology glossaries;
Planning and facilitating user interviews, usability research, usability tests, A/B tests, and testing to validate content decisions;
Collaborating with cross-functional teams, including engineering and translation team, to develop UX/UI contents that are localized to assist users in a specific market;
Analyzing and presenting complex data and data insights to both technical and non-technical audiences; and
Project management, including creating project plans, managing timelines, and coordinating tasks with cross-functional teams.

Travel Requirement: International travel required up to 5%.

Employer: TT Commerce & Global Services LLC
Type: Full time, 40 hours/week
Location: San Jose, CA
Salary Range: $236288 - $272000 per year

To Apply, click the apply button below. Contact lpresumesttc@tiktok.com if you have difficulty submitting resume through the website.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

#IND-DNI

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

View company profile