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TikTok

Content Design Lead - TikTok Shop

SingaporeDesignPosted Aug 21, 2025

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The mission of the content design team is to make TikTok Shop an engaging and trusted global e-commerce platform by embedding our expertise in content systems, language, and writing into product development. We craft cohesive, consistent, inclusive, and branded experiences that effectively help our users achieve their goals.

Responsibilities:
- Identify opportunities and share feedback on development, improvement, and growth for team members.
- Work with team leads to build team culture, encouraging collaboration, and developing skills.
- Drive for completion of high-quality work in a fast-paced, dynamic work environment.
- Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones.
- Help manage and ensure the content experience meets TikTok standards, and be a champion for best practices.
- Align with writing teams across time zones to drive a cohesive product narrative.
- Find opportunities for Content Design to shine by leading projects, working on high-impact initiatives, and contributing strategically.
- Manage priorities to serve business needs while supporting, inspiring, and motivating content designers.
- Write, proofread, and edit UI text both for your own and reports' projects.
- Help lead Content Forum to drive consistency and improve content quality.
- Define efficient, practical solutions and processes for large-scale problems.

Qualifications

Minimum Qualifications:
- Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content.
- Experience using Sketch, Figma, and Asana.
- Experience building style guides and language systems.
- Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams.

Preferred Qualifications:
- 5+ years experience in UX writing, content strategy, copywriting, UX, or equivalent fields.
- 5+ years experience in managing, mentoring, coaching, and developing a team.
- Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience.
- Self starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content.
- Experience using Sketch, Figma, and Asana.
- Experience building style guides and language systems.
- Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams.

Preferred Qualifications:
- 5+ years experience in UX writing, content strategy, copywriting, UX, or equivalent fields.
- 5+ years experience in managing, mentoring, coaching, and developing a team.
- Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience.
- Self starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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