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Responsibilities

The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights. Sitting at the intersection of sales, product, analytics, and marketing, we help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.

- Partner primarily with large global advertisers to provide good measurement that can lead to a better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients and agencies
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

About the role
As a Measurement Partner, you'll advance TikTok's measurement agenda across a global portfolio of strategic, high-visibility accounts. This is an experienced, hands-on IC role within Measurement, equal parts rigorous analyst and trusted strategic partner. You'll design measurement strategies, shape learning agendas, deliver advanced analytical projects yourself, and bring best-in-class measurement practices to the accounts you own.
The ideal candidate is highly driven, intellectually curious, empathetic, and comfortable in a fast-paced, evolving environment. Success requires strong execution, a consultative mindset, and the ability to turn data into actionable narratives that influence senior stakeholders and drive business growth.

Responsibilities
- Own the measurement relationship across a portfolio of flagship and strategic accounts, developing tailored strategies and learning agendas aligned to client business objectives
- Embed experimental rigor across incrementality, lift studies, attribution, and media mix modeling, and personally deliver the analytical projects that prove TikTok's effectiveness
- Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders
- Partner with regional and local sales teams to align on account priorities and deliver the highest service levels to clients and agencies
- Serve as a trusted measurement advisor to key clients, media agencies, and research vendors
- Partner closely with Sales, Client Solutions, Product Marketing, Measurement Product, Business Marketing, and other cross-functional teams to deliver coordinated, high-impact support
- Build and scale measurement frameworks, programs, and best practices that address recurring advertiser needs
- Synthesize client and agency feedback to inform future product enhancements, partnership priorities, and go-to-market strategy

Qualifications

Minimum Qualifications:
- 5+ years of experience in measurement, analytics, or marketing science with a heavy emphasis on experimental design and analytics; client-direct, agency, or platform backgrounds all welcome
- Proven experience in data science, data analysis, measurement, or a related field, with a working command of experimentation (conversion or geo-lift), attribution (last- or multi-touch), and modeling solutions (media mix modeling)
- Ability to communicate with both business and technical stakeholders, with strong investigative skills and quantitative fluency
- Relevant bachelor's degree in a quantitative field; graduate degree in a science, mathematics, operations, business, digital marketing, or research field preferred
- Clear, succinct communication on complex topics, plus consultative and analytical skills with a strong client-service focus

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $288000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years of experience in measurement, analytics, or marketing science with a heavy emphasis on experimental design and analytics; client-direct, agency, or platform backgrounds all welcome
- Proven experience in data science, data analysis, measurement, or a related field, with a working command of experimentation (conversion or geo-lift), attribution (last- or multi-touch), and modeling solutions (media mix modeling)
- Ability to communicate with both business and technical stakeholders, with strong investigative skills and quantitative fluency
- Relevant bachelor's degree in a quantitative field; graduate degree in a science, mathematics, operations, business, digital marketing, or research field preferred
- Clear, succinct communication on complex topics, plus consultative and analytical skills with a strong client-service focus

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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