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TikTok

TikTok Shop - Commercial Strategist (Malaysia, E-Commerce)

Kuala Lumpur, MalaysiaPosted Jul 8, 2025

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

About the team
In this role, you will be part of Malaysia TikTok Shop Category & Merchant Strategy's function, involved in leading initiatives that unlock growth and improve overall business performance.

You will work closely with local commercial teams and regional stakeholders to identify strategic opportunities, design and execute cross-functional projects, and optimize commercial processes. Additionally, you will have a deep understanding of marketing, business development, and other commercial objectives, enabling continuous optimization of strategies, designs, reporting, and planning processes.

Responsibilities
- Identify function or product gaps and initiate strategic initiatives to drive business improvement and transformation
- Design and execute initiatives using structured analytical and problem-solving frameworks to enhance customer and partner experiences
- Manage end-to-end project delivery: from concept and feasibility to implementation and operational readiness.
- Conduct quantitative and qualitative analyses to generate insights and support decision-making
- Collaborate cross-functionally with local and regional teams to align on goals and ensure smooth execution
- Develop commercial strategies across marketing, business development, and seller/brand management
- Continuously optimize business strategies, reporting frameworks, and planning processes
- Drive tangible impact with a pragmatic, hands-on approach

Qualifications

Minimum Qualifications
- Bachelor's degree from a top-tier institution; MBA preferred
- 5 years of experience, ideally with a top-tier management or strategy consulting firm
- Strong business acumen and a commercial mindset, with experience framing and solving complex problems
- Advanced analytical skills with the ability to synthesize insights from large data sets

Preferred Qualifications
- Exposure to e-commerce areas such as Campaigns & Programs, Cost Optimisation, User Acquisition, Product Marketing, or Seller Management
- Strong ability to synthesize data, derive insights, and execute solutions independently in fast-paced environments

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree from a top-tier institution; MBA preferred
- 5 years of experience, ideally with a top-tier management or strategy consulting firm
- Strong business acumen and a commercial mindset, with experience framing and solving complex problems
- Advanced analytical skills with the ability to synthesize insights from large data sets

Preferred Qualifications
- Exposure to e-commerce areas such as Campaigns & Programs, Cost Optimisation, User Acquisition, Product Marketing, or Seller Management
- Strong ability to synthesize data, derive insights, and execute solutions independently in fast-paced environments

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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