702 jobs for "Digital Product Manager Lead"

Responsibilities

About the Team:
Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content-such as the TikTok One platform, content packages, and ACA creative tools-with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.
By seamlessly integrating creativity, community, and commerce-with AI capabilities embedded throughout-we help brands efficiently reach their target audiences and achieve sustainable growth.
Our mission: Inspire creativity, ignite growth.
Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact
About Global Spark Talent Program:
To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2027 graduates:
- Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years;
- Dedicated growth support from leader and mentor;
- High-Impact Opportunities.
Believe in the power of youth. Shape the future together.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Scale AI Creative Products: Drive the global adoption of GenAI tools, monitor regional usage and penetration, and develop localized optimization plans; analyze AIGC content performance to inform product iterations.
- Creator Marketing Ecosystem: Analyze creator segmentation and operational strategies; support flagship brand case studies and distill scalable influencer marketing models.
- Brand & Marketing IP and Campaign Operations: Participate in creative product planning for key global marketing campaigns; track client adoption of non-standard products (e.g., short-form drama and brand bidding) and build regional best practice case libraries.
- Data Driven Decision Making: Build automated monitoring dashboards; identify growth bottlenecks through attribution analysis.

Qualifications

Minimum Qualifications:
- Master's degree or above.
- Prior experience in internet monetization, consulting, or areas such as brand advertising, creator marketing, or AIGC is a strong plus.
- Strong analytical thinking and high data sensitivity; experience with advanced data analysis and tools is preferred.
- Proactive, strong cross-functional and cross-cultural communication skills; quick learner with high adaptability and resilience.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Master's degree or above.
- Prior experience in internet monetization, consulting, or areas such as brand advertising, creator marketing, or AIGC is a strong plus.
- Strong analytical thinking and high data sensitivity; experience with advanced data analysis and tools is preferred.
- Proactive, strong cross-functional and cross-cultural communication skills; quick learner with high adaptability and resilience.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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