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About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life's moments mean a little more.

About the FunctionSales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

Job Title

Insights Director, North America

Level

L4

Location

3WTC

Reports To

Regional Strategy Director NAM

Department

NAM Strategy

About this role

Lead the North America Insights agenda, with primary accountability for building a clear, forward-looking view of industry performance, market share and competitive dynamics. Translate internal and external data into actionable insights that explain how Diageo and the industry are performing, why performance is changing, where competitors are winning, and what the business should do in response.

Serve as a trusted thought partner to North America Executive leadership, owning industry outlooks, performance diagnostics, competitive intelligence and strategic deep dives that inform strategy, planning, resource allocation and portfolio choices. Complement this core mandate with consumer and cultural insight, partnering with Marketing to translate changing consumer attitudes, behaviors, needs and occasions into stronger brand, innovation and communications decisions.

As the leader of North America Insights, raise the quality and impact of insight across the organization - moving beyond what happened to why it happened, what will happen next, and what Diageo should do about it.

Key Accountabilities

• Lead the North America industry and performance insights agenda, establishing the authoritative view of beverage alcohol performance and Diageo's competitive position across categories, brands, markets, channels and price segments.

• Own industry share tracking and performance diagnostics, integrating syndicated, proprietary and internal data to explain drivers of value, volume, share and price/mix and identify implications for the business.

• Lead competitive intelligence, building a systematic view of competitor performance, strategies, portfolios, investments and route-to-market moves and translating these into recommended actions for Diageo.

• Develop forward-looking industry, category and market perspectives, including long-range forecasts and scenarios that inform strategy, annual planning, resource allocation and portfolio choices.

• Serve as a trusted thought partner to North America Executive leadership and lead high-priority strategic deep dives, bringing an independent, fact-based perspective to critical business choices.

• Lead the North America consumer insights agenda in partnership with Marketing, translating consumer attitudes, behaviors, needs, occasions and cultural dynamics into implications for brand strategy, positioning, innovation, communications and portfolio choices.

• Connect market data, consumer research and advanced analytics into simple, actionable insight, partnering across Strategy, Marketing, Commercial and Finance to embed insights in key decisions.

• Support Executive, Board and Investor Relations requirements and continuously improve the North America insight ecosystem, including simplification and automation of lower-value reporting.

• Lead and develop a high-performing Insights team, building analytical, consumer, strategic and commercial capability.

Key Success Measures

• Clear, trusted and forward-looking view of industry performance, market share and Diageo's competitive position across North America.

• Quality and impact of insights in shaping Executive decisions, strategic choices, resource allocation and business performance.

• Impact of consumer insight on brand strategy, innovation, portfolio and Marketing decisions.

• Strong partnership and credibility across Strategy, Marketing, Commercial, Finance and Executive leadership.

• Increased ability to anticipate industry, consumer and competitive trends, with a simpler, higher-value insight ecosystem.

• Development of a high-performing Insights team and stronger insight capability across the organization.

Key Competencies

Industry, Competitive & Strategic Insights

• Deep understanding of industry and competitive performance and the drivers of market share, category and brand performance.

• Ability to synthesize multiple, imperfect data sources into clear insights, implications and strategic recommendations.

• Expertise in forecasting, competitive intelligence and strategic analysis, with strong commercial and financial judgement.

Consumer Insights & Analytics

• Strong consumer orientation and understanding of qualitative and quantitative research approaches.

• Ability to connect consumer attitudes and behaviors with cultural, category and marketplace dynamics.

• Strong quantitative capability across syndicated, consumer, financial and internal business data.

Leadership & Influence

• Trusted thought partner with intellectual courage to challenge assumptions and influence senior leaders.

• Exceptional executive communication and storytelling skills, translating complexity into simple, compelling recommendations.

• Strong cross-functional and people leadership, coaching and talent-development capability.

Experience/skills required:

• 8+ years of professional experience across insights, strategy, analytics, consulting, market intelligence, consumer research or related disciplines, with increasing levels of responsibility.

• Demonstrated experience leading industry performance/share analysis, competitive intelligence and strategic insight work and translating complex data into recommendations for senior leadership.

• Strong understanding of consumer goods and drivers of brand, category and commercial performance; beverage alcohol or CPG experience strongly preferred.

• Experience across syndicated market data, competitive intelligence, consumer research and advanced analytics, including partnership with Marketing and brand teams.

• Ability to lead ambiguous, high-priority projects in imperfect data environments and communicate clear, compelling Executive-level insights.

• Proven people leadership experience and ability to develop high-performing analytical and insight talent.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.

Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

About Diageo

With over 200 brands, from Johnnie Walker to Casamigos to Bulleit, sold in more than 180 countries, we’re the world’s leading premium drinks company.

Size: 10,000+ employees
Industry: Consumer Packaged Goods: Beverages

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