125 jobs for "Manager, Campaign Strategy & Management"

Responsibilities

Team Introduction
TikTok LIVE - Regional Operations (Japan) is dedicated to empowering a safe, authentic, and inclusive live streaming environment. Our mission is to provide the best real-time experience that fosters a sense of belonging, enriches real-life interactions, and unlocks diverse business and economic opportunities for our community. We are a team of highly motivated individuals who thrive in a culture of open discussion, leveraging both qualitative insights and quantitative data to drive growth.
Japan is one of TikTok LIVE's most strategically important markets, with a rapidly evolving creator ecosystem spanning individual creators, agencies, and emerging verticals such as music, virtual creators, and group LIVE.
Role Overview
As an Operations Leader for TikTok LIVE Japan, you will own the strategy and delivery of a core business line within our regional operations - covering creator growth, campaign design, and revenue performance.
This is a senior, hands-on leadership role. You will translate business targets into operational plans, lead a team of operations managers, and take end-to-end accountability for results. You are expected to move fluidly between setting direction and going deep into the data - diagnosing why a metric moved, designing the intervention, and validating whether it worked.

Responsibilities
Business Strategy & Revenue Ownership
- Own revenue targets for your business line; build the operating plan that connects targets to specific creator, content, and campaign levers
- Break down quarterly and monthly goals into tier-level and segment-level plans, with clear leading indicators and accountability
- Diagnose performance gaps and drive corrective action across the team and cross-functional partners
Creator Ecosystem Management
- Design and operate tiered creator management frameworks that scale beyond one-to-one coverage
- Build repeatable growth paths that move creators between tiers, improving both supply quality and retention
- Establish long-term partnerships with high-value creators and agencies; provide strategic guidance that improves their business outcomes, not just their monthly numbers
- Develop creator education, community, and fan-relationship programs that reduce dependence on short-term campaign stimulus
Campaign & Content Strategy
- Design campaign portfolios across creator tiers, balancing revenue events, education events, and community-building events
- Own campaign mechanics end to end: participation targets, mission design, gift structure, reward architecture, and post-campaign review
- Set measurable objectives for every campaign and ensure disciplined recap - what worked, what did not, and what changes next time
- Build reusable playbooks so that campaign quality does not depend on individual operators
Data Analysis & Decision Making
- Define the metric framework for your business line and hold the team to it
- Independently interrogate dashboards and raw data to locate the source of a problem, rather than relying on analyst summaries
- Build and pressure-test target models; understand the assumptions behind a forecast and where they break
- Use data to distinguish genuine operational impact from baseline movement - and to prove the incremental value of the team's work
Team Leadership & Cross-Functional Collaboration
- Lead, coach, and develop a team of operations managers; build bench strength and raise the analytical standard of the team
- Partner effectively with Product, Marketing, Data, Content Safety, and global counterparts to secure resources and align priorities
- Represent your business line clearly to senior stakeholders - able to defend a plan with evidence and adjust when the evidence changes

Qualifications

Minimum Qualifications
- Minimum 5 years of experience in live streaming, content, or social platform operations.Demonstrated ownership of a revenue line, with a track record of hitting or credibly explaining performance against targets
- Hands-on creator or talent management experience - you have personally managed creator relationships and understand what drives creator behavior, not only what the dashboard shows
- Proven campaign or event design experience, with specific examples of campaigns you designed and the measurable outcomes they produced
- Strong quantitative capability: comfortable building target models, defining metric frameworks, and working directly with data to reach a conclusion
- Ability to set strategy and drive execution through others, while remaining willing to go into the detail yourself
- Excellent communication and stakeholder management skills, including the ability to influence cross-functional partners without direct authority
- Business-level Japanese and English

Preferred Qualifications
- Experience in the Japanese live streaming market, or at a comparable platform (Pococha, 17LIVE, IRIAM, SHOWROOM, or similar)
- Experience working with agencies / MCNs and understanding of agency economics
- Familiarity with recommendation algorithms and how content distribution affects creator outcomes
- Track record of building operational SOPs or playbooks that were adopted beyond your own team
- Experience in a vertical content category (music, virtual creators, gaming, or group LIVE)
- Comfort operating in a fast-moving, ambiguous environment with frequent priority changes

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Minimum 5 years of experience in live streaming, content, or social platform operations.Demonstrated ownership of a revenue line, with a track record of hitting or credibly explaining performance against targets
- Hands-on creator or talent management experience - you have personally managed creator relationships and understand what drives creator behavior, not only what the dashboard shows
- Proven campaign or event design experience, with specific examples of campaigns you designed and the measurable outcomes they produced
- Strong quantitative capability: comfortable building target models, defining metric frameworks, and working directly with data to reach a conclusion
- Ability to set strategy and drive execution through others, while remaining willing to go into the detail yourself
- Excellent communication and stakeholder management skills, including the ability to influence cross-functional partners without direct authority
- Business-level Japanese and English

Preferred Qualifications
- Experience in the Japanese live streaming market, or at a comparable platform (Pococha, 17LIVE, IRIAM, SHOWROOM, or similar)
- Experience working with agencies / MCNs and understanding of agency economics
- Familiarity with recommendation algorithms and how content distribution affects creator outcomes
- Track record of building operational SOPs or playbooks that were adopted beyond your own team
- Experience in a vertical content category (music, virtual creators, gaming, or group LIVE)
- Comfort operating in a fast-moving, ambiguous environment with frequent priority changes

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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