Creator Growth Strategy Manager - TikTok (San Jose)
Apr 10, 2026 San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About Team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.
This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.
Responsibilities:
- Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
- Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
- Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
- Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
- Design and execute creator advocacy programs to amplify creators' external influence for TikTok
- Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
- Strong understanding of YouTube, Instagram, Facebook ecosystems
- Strong data sensitivity with the ability to use SQL for analysis and problem-solving
- Proven ability to drive cross-functional collaboration and execution
- Strategic thinking with a deep understanding of creator growth dynamics
Preferred Qualification(s):
- High level of self-motivation and ability to work in a fast-paced environment
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $108000 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About Team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.
This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.
Responsibilities:
- Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
- Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
- Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
- Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
- Design and execute creator advocacy programs to amplify creators' external influence for TikTok
- Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements
Minimum Qualification(s):
- Bachelor's degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
- Strong understanding of YouTube, Instagram, Facebook ecosystems
- Strong data sensitivity with the ability to use SQL for analysis and problem-solving
- Proven ability to drive cross-functional collaboration and execution
- Strategic thinking with a deep understanding of creator growth dynamics
Preferred Qualification(s):
- High level of self-motivation and ability to work in a fast-paced environment
About Team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.
This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.
Responsibilities:
- Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
- Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
- Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
- Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
- Design and execute creator advocacy programs to amplify creators' external influence for TikTok
- Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
- Strong understanding of YouTube, Instagram, Facebook ecosystems
- Strong data sensitivity with the ability to use SQL for analysis and problem-solving
- Proven ability to drive cross-functional collaboration and execution
- Strategic thinking with a deep understanding of creator growth dynamics
Preferred Qualification(s):
- High level of self-motivation and ability to work in a fast-paced environment
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $108000 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout Team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.
This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.
Responsibilities:
- Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
- Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
- Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
- Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
- Design and execute creator advocacy programs to amplify creators' external influence for TikTok
- Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements
Qualifications
QualificationsMinimum Qualification(s):
- Bachelor's degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
- Strong understanding of YouTube, Instagram, Facebook ecosystems
- Strong data sensitivity with the ability to use SQL for analysis and problem-solving
- Proven ability to drive cross-functional collaboration and execution
- Strategic thinking with a deep understanding of creator growth dynamics
Preferred Qualification(s):
- High level of self-motivation and ability to work in a fast-paced environment
Additional Information
- Salary: $108,000 – $208,800
- Posted: Apr 10, 2026