Lead Product Manager (PC & Desktop Recommendation) - TikTok Growth (San Jose)
Apr 1, 2026 San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team
The User Growth (UG) team is responsible for the growth of TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals.
You will lead the product strategy and execution for TikTok's Desktop/PC Web experience with a user-centric and "large-screen" mindset. You will own the full product lifecycle for the PC platform, transforming it from a companion interface into a primary destination for content consumption and creation. You will bridge the gap between Mobile and Desktop, delivering a seamless ecosystem that maximizes user engagement, retention, and creator productivity on the Web.
Responsibilities
- Own the product roadmap for TikTok Desktop/PC and define its unique large-screen value proposition.
- Lead recommendation and personalization strategy for Web, partnering with algorithm and data teams to optimize feed ranking, session depth, retention, and creator discovery.
- Design web-native user experiences optimized for mouse-and-keyboard interaction to increase engagement.
- Build cross-device continuity between App and Web, leveraging shared user signals to improve recommendation quality and drive conversion.
Qualifications
Minimum Qualification(s)
- 5+ years of PM experience in consumer internet, preferably Web/PC products.
- Experience with recommendation systems, ranking strategies, or feed-based products is preferred.
- Strong data-driven mindset with hands-on experimentation experience.
Preferred Qualification(s)
- Strong cross-functional leadership skills across various cross-functional teams.
- Experience in working with cross functional partners across different time zones, cultures and languages.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $185600 - $374000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The User Growth (UG) team is responsible for the growth of TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals.
You will lead the product strategy and execution for TikTok's Desktop/PC Web experience with a user-centric and "large-screen" mindset. You will own the full product lifecycle for the PC platform, transforming it from a companion interface into a primary destination for content consumption and creation. You will bridge the gap between Mobile and Desktop, delivering a seamless ecosystem that maximizes user engagement, retention, and creator productivity on the Web.
Responsibilities
- Own the product roadmap for TikTok Desktop/PC and define its unique large-screen value proposition.
- Lead recommendation and personalization strategy for Web, partnering with algorithm and data teams to optimize feed ranking, session depth, retention, and creator discovery.
- Design web-native user experiences optimized for mouse-and-keyboard interaction to increase engagement.
- Build cross-device continuity between App and Web, leveraging shared user signals to improve recommendation quality and drive conversion.
Minimum Qualification(s)
- 5+ years of PM experience in consumer internet, preferably Web/PC products.
- Experience with recommendation systems, ranking strategies, or feed-based products is preferred.
- Strong data-driven mindset with hands-on experimentation experience.
Preferred Qualification(s)
- Strong cross-functional leadership skills across various cross-functional teams.
- Experience in working with cross functional partners across different time zones, cultures and languages.
About the Team
The User Growth (UG) team is responsible for the growth of TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals.
You will lead the product strategy and execution for TikTok's Desktop/PC Web experience with a user-centric and "large-screen" mindset. You will own the full product lifecycle for the PC platform, transforming it from a companion interface into a primary destination for content consumption and creation. You will bridge the gap between Mobile and Desktop, delivering a seamless ecosystem that maximizes user engagement, retention, and creator productivity on the Web.
Responsibilities
- Own the product roadmap for TikTok Desktop/PC and define its unique large-screen value proposition.
- Lead recommendation and personalization strategy for Web, partnering with algorithm and data teams to optimize feed ranking, session depth, retention, and creator discovery.
- Design web-native user experiences optimized for mouse-and-keyboard interaction to increase engagement.
- Build cross-device continuity between App and Web, leveraging shared user signals to improve recommendation quality and drive conversion.
Qualifications
Minimum Qualification(s)
- 5+ years of PM experience in consumer internet, preferably Web/PC products.
- Experience with recommendation systems, ranking strategies, or feed-based products is preferred.
- Strong data-driven mindset with hands-on experimentation experience.
Preferred Qualification(s)
- Strong cross-functional leadership skills across various cross-functional teams.
- Experience in working with cross functional partners across different time zones, cultures and languages.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $185600 - $374000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the Team
The User Growth (UG) team is responsible for the growth of TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals.
You will lead the product strategy and execution for TikTok's Desktop/PC Web experience with a user-centric and "large-screen" mindset. You will own the full product lifecycle for the PC platform, transforming it from a companion interface into a primary destination for content consumption and creation. You will bridge the gap between Mobile and Desktop, delivering a seamless ecosystem that maximizes user engagement, retention, and creator productivity on the Web.
Responsibilities
- Own the product roadmap for TikTok Desktop/PC and define its unique large-screen value proposition.
- Lead recommendation and personalization strategy for Web, partnering with algorithm and data teams to optimize feed ranking, session depth, retention, and creator discovery.
- Design web-native user experiences optimized for mouse-and-keyboard interaction to increase engagement.
- Build cross-device continuity between App and Web, leveraging shared user signals to improve recommendation quality and drive conversion.
Qualifications
QualificationsMinimum Qualification(s)
- 5+ years of PM experience in consumer internet, preferably Web/PC products.
- Experience with recommendation systems, ranking strategies, or feed-based products is preferred.
- Strong data-driven mindset with hands-on experimentation experience.
Preferred Qualification(s)
- Strong cross-functional leadership skills across various cross-functional teams.
- Experience in working with cross functional partners across different time zones, cultures and languages.
Additional Information
- Salary: $185,600 – $374,000
- Posted: Apr 1, 2026