Product Strategy Manager - Monetization - Global Monetization Product and Technology
28 days ago San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
The Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product and business leaders behind TikTok's monetization platform.
The role suits someone who is as comfortable defining the problem as solving it, and who wants their research to end in decisions, not decks.
Responsibilities
- Build a sharp, fact-based view of the AI × sales / CRM landscape - industry practices, competitive moves across established players and startups, and emerging business models - and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product and business teams to turn ambiguous questions into decision-ready proposals: defining scenarios and workflows for AI products in the sales motion, evaluation frameworks (evals), and iteration methodologies.
- Drive priority initiatives for business leaders through product insight, data analysis and customer research - from strategic recommendation to execution.
- Build forward-looking understanding of the AI SaaS landscape (new categories, companies and business models) to inform the platform's medium- and long-term choices.
Qualifications
Minimum Qualifications
- Bachelor's degree or above, and 4+ years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications
- Experience in B2B / SaaS; sales or CRM SaaS experience is strongly preferred.
- A mix of consulting and in-house strategy experience.
- Hands-on familiarity with generative AI (e.g., AI agents, evaluation and iteration methodologies). You try new tools yourself and form your own view.
- Experience working with or alongside large sales organizations, GTM or revenue operations.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $121600 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product and business leaders behind TikTok's monetization platform.
The role suits someone who is as comfortable defining the problem as solving it, and who wants their research to end in decisions, not decks.
Responsibilities
- Build a sharp, fact-based view of the AI × sales / CRM landscape - industry practices, competitive moves across established players and startups, and emerging business models - and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product and business teams to turn ambiguous questions into decision-ready proposals: defining scenarios and workflows for AI products in the sales motion, evaluation frameworks (evals), and iteration methodologies.
- Drive priority initiatives for business leaders through product insight, data analysis and customer research - from strategic recommendation to execution.
- Build forward-looking understanding of the AI SaaS landscape (new categories, companies and business models) to inform the platform's medium- and long-term choices.
Minimum Qualifications
- Bachelor's degree or above, and 4+ years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications
- Experience in B2B / SaaS; sales or CRM SaaS experience is strongly preferred.
- A mix of consulting and in-house strategy experience.
- Hands-on familiarity with generative AI (e.g., AI agents, evaluation and iteration methodologies). You try new tools yourself and form your own view.
- Experience working with or alongside large sales organizations, GTM or revenue operations.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
The Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product and business leaders behind TikTok's monetization platform.
The role suits someone who is as comfortable defining the problem as solving it, and who wants their research to end in decisions, not decks.
Responsibilities
- Build a sharp, fact-based view of the AI × sales / CRM landscape - industry practices, competitive moves across established players and startups, and emerging business models - and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product and business teams to turn ambiguous questions into decision-ready proposals: defining scenarios and workflows for AI products in the sales motion, evaluation frameworks (evals), and iteration methodologies.
- Drive priority initiatives for business leaders through product insight, data analysis and customer research - from strategic recommendation to execution.
- Build forward-looking understanding of the AI SaaS landscape (new categories, companies and business models) to inform the platform's medium- and long-term choices.
Qualifications
Minimum Qualifications
- Bachelor's degree or above, and 4+ years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications
- Experience in B2B / SaaS; sales or CRM SaaS experience is strongly preferred.
- A mix of consulting and in-house strategy experience.
- Hands-on familiarity with generative AI (e.g., AI agents, evaluation and iteration methodologies). You try new tools yourself and form your own view.
- Experience working with or alongside large sales organizations, GTM or revenue operations.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $121600 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesThe Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product and business leaders behind TikTok's monetization platform.
The role suits someone who is as comfortable defining the problem as solving it, and who wants their research to end in decisions, not decks.
Responsibilities
- Build a sharp, fact-based view of the AI × sales / CRM landscape - industry practices, competitive moves across established players and startups, and emerging business models - and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product and business teams to turn ambiguous questions into decision-ready proposals: defining scenarios and workflows for AI products in the sales motion, evaluation frameworks (evals), and iteration methodologies.
- Drive priority initiatives for business leaders through product insight, data analysis and customer research - from strategic recommendation to execution.
- Build forward-looking understanding of the AI SaaS landscape (new categories, companies and business models) to inform the platform's medium- and long-term choices.
Qualifications
QualificationsMinimum Qualifications
- Bachelor's degree or above, and 4+ years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications
- Experience in B2B / SaaS; sales or CRM SaaS experience is strongly preferred.
- A mix of consulting and in-house strategy experience.
- Hands-on familiarity with generative AI (e.g., AI agents, evaluation and iteration methodologies). You try new tools yourself and form your own view.
- Experience working with or alongside large sales organizations, GTM or revenue operations.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
Additional Information
- Salary: $121,600 – $208,800
- Posted: 28 days ago