Product Strategy Manager - Brand & Creative (Generative AI) - Global Monetization Product and Technology
Oct 10, 2026 San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
The Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product leaders behind TikTok's brand, traffic and creative advertising products. The initial focus is creative and generative AI: how AI is changing the way ad creative is made, scaled and measured, and what that means for GMPT's creative solution. As priorities evolve, the scope may extend to other strategic topics across the portfolio.
The role sits where one of the fastest-moving areas of AI meets one of the world's largest advertising platforms. It suits someone who enjoys defining the problem as much as solving it.
Responsibilities
- Build a sharp, fact-based view of the generative AI creative landscape (market size and structure, model and tool providers, startups and their business models, competitors' AI creative offerings) and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product teams on AI creative products: value proposition, business model, adoption barriers (e.g., brand safety, controllability, workflow fit) and go-to-market, with particular attention to North American advertisers and agencies.
- Look across the creative ecosystem, including advertisers, agencies, creators and AI tools, to identify structural opportunities, and turn cross-functional findings into proposals that product, sales and operations teams can act on.
- Combine primary research (advertiser and agency conversations, expert interviews, hands-on testing of AI tools) with data analysis to support key decisions.
- Flexibly take on other strategic priorities across brand, traffic and creative products as the business evolves.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above, and several years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications:
- Experience in digital advertising, ad tech, marketing tech, creative production, or at an agency.
- Hands-on familiarity with generative AI (e.g., image and video generation, AI agents). You try new tools yourself and form your own view.
- Experience engaging advertisers or agencies directly, or running customer and expert research.
- A mix of consulting and in-house strategy experience.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $121600 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product leaders behind TikTok's brand, traffic and creative advertising products. The initial focus is creative and generative AI: how AI is changing the way ad creative is made, scaled and measured, and what that means for GMPT's creative solution. As priorities evolve, the scope may extend to other strategic topics across the portfolio.
The role sits where one of the fastest-moving areas of AI meets one of the world's largest advertising platforms. It suits someone who enjoys defining the problem as much as solving it.
Responsibilities
- Build a sharp, fact-based view of the generative AI creative landscape (market size and structure, model and tool providers, startups and their business models, competitors' AI creative offerings) and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product teams on AI creative products: value proposition, business model, adoption barriers (e.g., brand safety, controllability, workflow fit) and go-to-market, with particular attention to North American advertisers and agencies.
- Look across the creative ecosystem, including advertisers, agencies, creators and AI tools, to identify structural opportunities, and turn cross-functional findings into proposals that product, sales and operations teams can act on.
- Combine primary research (advertiser and agency conversations, expert interviews, hands-on testing of AI tools) with data analysis to support key decisions.
- Flexibly take on other strategic priorities across brand, traffic and creative products as the business evolves.
Minimum Qualifications:
- Bachelor's degree or above, and several years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications:
- Experience in digital advertising, ad tech, marketing tech, creative production, or at an agency.
- Hands-on familiarity with generative AI (e.g., image and video generation, AI agents). You try new tools yourself and form your own view.
- Experience engaging advertisers or agencies directly, or running customer and expert research.
- A mix of consulting and in-house strategy experience.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
The Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product leaders behind TikTok's brand, traffic and creative advertising products. The initial focus is creative and generative AI: how AI is changing the way ad creative is made, scaled and measured, and what that means for GMPT's creative solution. As priorities evolve, the scope may extend to other strategic topics across the portfolio.
The role sits where one of the fastest-moving areas of AI meets one of the world's largest advertising platforms. It suits someone who enjoys defining the problem as much as solving it.
Responsibilities
- Build a sharp, fact-based view of the generative AI creative landscape (market size and structure, model and tool providers, startups and their business models, competitors' AI creative offerings) and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product teams on AI creative products: value proposition, business model, adoption barriers (e.g., brand safety, controllability, workflow fit) and go-to-market, with particular attention to North American advertisers and agencies.
- Look across the creative ecosystem, including advertisers, agencies, creators and AI tools, to identify structural opportunities, and turn cross-functional findings into proposals that product, sales and operations teams can act on.
- Combine primary research (advertiser and agency conversations, expert interviews, hands-on testing of AI tools) with data analysis to support key decisions.
- Flexibly take on other strategic priorities across brand, traffic and creative products as the business evolves.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above, and several years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications:
- Experience in digital advertising, ad tech, marketing tech, creative production, or at an agency.
- Hands-on familiarity with generative AI (e.g., image and video generation, AI agents). You try new tools yourself and form your own view.
- Experience engaging advertisers or agencies directly, or running customer and expert research.
- A mix of consulting and in-house strategy experience.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $121600 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesThe Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.
We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.
You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.
About the Team
TikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.
About the Role
You will support the product leaders behind TikTok's brand, traffic and creative advertising products. The initial focus is creative and generative AI: how AI is changing the way ad creative is made, scaled and measured, and what that means for GMPT's creative solution. As priorities evolve, the scope may extend to other strategic topics across the portfolio.
The role sits where one of the fastest-moving areas of AI meets one of the world's largest advertising platforms. It suits someone who enjoys defining the problem as much as solving it.
Responsibilities
- Build a sharp, fact-based view of the generative AI creative landscape (market size and structure, model and tool providers, startups and their business models, competitors' AI creative offerings) and translate it into clear implications for product, customer and go-to-market decisions.
- Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
- Partner with product teams on AI creative products: value proposition, business model, adoption barriers (e.g., brand safety, controllability, workflow fit) and go-to-market, with particular attention to North American advertisers and agencies.
- Look across the creative ecosystem, including advertisers, agencies, creators and AI tools, to identify structural opportunities, and turn cross-functional findings into proposals that product, sales and operations teams can act on.
- Combine primary research (advertiser and agency conversations, expert interviews, hands-on testing of AI tools) with data analysis to support key decisions.
- Flexibly take on other strategic priorities across brand, traffic and creative products as the business evolves.
Qualifications
QualificationsMinimum Qualifications:
- Bachelor's degree or above, and several years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
- Quantitative rigor, including market sizing, data analysis and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Preferred Qualifications:
- Experience in digital advertising, ad tech, marketing tech, creative production, or at an agency.
- Hands-on familiarity with generative AI (e.g., image and video generation, AI agents). You try new tools yourself and form your own view.
- Experience engaging advertisers or agencies directly, or running customer and expert research.
- A mix of consulting and in-house strategy experience.
- A track record of owning an open-ended, long-horizon topic and building a point of view that influenced real decisions.
Additional Information
- Salary: $121,600 – $208,800
- Posted: Oct 10, 2026