Senior Product Manager, Vertical Ads Platform - San Jose
Jun 24, 2025 San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
The Global Monetization Product and Technology-Ads Interface and Platform-Product team is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform.
The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. We aim to achieve this by developing advertiser-facing experiences that address the unique needs of each commerce vertical.
Responsibilities:
- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
- Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
- Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
- BA/BS degree.
- 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- Experience building and launching ad interfaces or platform products.
- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- 3+ years of experience as a PM, building and launching ad interface or platform products.
- An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming.
- Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $185600 - $295200 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Global Monetization Product and Technology-Ads Interface and Platform-Product team is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform.
The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. We aim to achieve this by developing advertiser-facing experiences that address the unique needs of each commerce vertical.
Responsibilities:
- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
- Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
- Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Minimum Qualifications:
- BA/BS degree.
- 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- Experience building and launching ad interfaces or platform products.
- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- 3+ years of experience as a PM, building and launching ad interface or platform products.
- An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming.
- Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
The Global Monetization Product and Technology-Ads Interface and Platform-Product team is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform.
The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. We aim to achieve this by developing advertiser-facing experiences that address the unique needs of each commerce vertical.
Responsibilities:
- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
- Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
- Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
- BA/BS degree.
- 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- Experience building and launching ad interfaces or platform products.
- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- 3+ years of experience as a PM, building and launching ad interface or platform products.
- An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming.
- Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $185600 - $295200 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesThe Global Monetization Product and Technology-Ads Interface and Platform-Product team is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform.
The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. We aim to achieve this by developing advertiser-facing experiences that address the unique needs of each commerce vertical.
Responsibilities:
- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
- Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
- Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
QualificationsMinimum Qualifications:
- BA/BS degree.
- 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- Experience building and launching ad interfaces or platform products.
- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- 3+ years of experience as a PM, building and launching ad interface or platform products.
- An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming.
- Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
Additional Information
- Salary: $185,600 – $295,200
- Posted: Jun 24, 2025